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The 'Brand New' POINT 101.5

Can anyone explain to me at what point in time does something stop being "brand new"? The Point is still calling itself brand new after atleast a year after changing its format. I guess my three year old car is still "brand new"!
 
"brand new" and still playing the same tired 200 80's song. Seriously? :mad:
 
Cox has been adamant about labeling all of their stations "New", even stations like "The Point" which have roots dating back to the early 90's. Remember 102.5 the point? Mmmm Phil Collins...
 
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