> > What do you think the best way for radio, the Iboc group
> or
> > other ad agency to create a demand for the average
> > JoeBago'Donuts that listens to terrestrial radio to go out
> a
> > buy a HD radio when they are readily available?
> > Most "associates" that work for WorstBuy, Circuitbreaker
> > City or Wallyworld don't even know what HD radio is.
> > We finnaly turned on the new antenna, combiner and HD
> > signals of the 9 Bcasters on the Senior Road Tower in
> > Houston this past weekend.
> >
>
> I think the driving force will be lots of promotion (maybe
> even TV spots) on the current analog counterparts promoting
> the (for the time being) commerical free content of the HD
> side channels. As a consumer, I might even buy a radio for
> the first few years to see what happens, then sell it on
> eBay!
>
There will be no real demand for this product. Why is someone going to pay 250+ dollars for a radio that only will give him a few additional channels that may be commercial free for a limited period of time?
To promote the product though stations must do the following:
1) Build HD2 websites that are streaming at least 64kbps or 32 kbps AAC+ and ideally should stream at 128k.
2) HD2 Weekends on thier main station that 99.9% of the population can only recieve. This means play the programming heard on the HD2 station on the main station on both their HD signal and the analog signal. A
3) Give the radios away on the air at a rate of 1 an hour for 6 months.
Even with this as a free satellite substitute, I have a feeling that Clear Channel, CBS Radio and others will see the same result Continental Light had Continental tried to compete with Southwest by creating a similar low cost service while maintaining their full service airline as well.
My question is what will be on the "interactive hd" formats that are supposed to be interactive all request formats if there are no listeners and thus no requests...will there be dead air (sarcasm).