This article only seems to mention larger streaming services like Netflix and Hulu. No mention of other services from networks like Discovery+, Peacock, ESPN+, Disney and the others.
Streaming platforms have finally done it. For the first time ever, streaming services captured more viewers than cable or broadcast TV, according to new data from Nielsen.In the U.S., streaming captured 34.8% of viewership in July, while cable accounted for 34.4% and broadcast came in third at 21.6%.
Viewers spent a lot of time with new seasons of fan favorites like Netflix's Stranger Things and Hulu's Only Murders in the Building.
Fans of Stranger Things watched nearly 18 billion minutes of the show in July; consumers spent another nearly 11 billion minutes streaming Virgin River and The Umbrella Academy.
On Hulu, the second season of Only Murders in the Building and a new show, The Bear, brought in a total of 3 billion minutes of viewership for the platform.
Amazon Prime also saw more than 8 billion minutes in viewership with its new series The Terminal List and new episodes of The Boys bringing people in.