I think Gary Bryan and Co. would do just fine in afternoons. His ratings are up and solid and the audience would buy into the idea of him in afternoons, provided they got someone they know, like Dees, in mornings.
The only possible glitch in hiring Dees is that he prefers to spend most of his time at his Kentucky ranch and I'm sure he'd want to originate the morning show from there rather than be out here in L.A. a lot. Given that insisting on doing his daily show remotely (from Palm Springs) is what cost Don Burns his afternoon drive gig on KTWV several years back, I wonder if CBS would accept Rick on that basis.
I do like the idea, though ... because Dees still has name-brand recognition with L.A. listeners in the target demo. The only reason he failed at KMVN was that they were current-based and he was too "out of touch" with that music to relate. And at KHHT, the music was closer to what he knew but not spread across multiple genres ... plus he was voicetracked much of the time (I think it was about 100% near the end of his run there).
But live Dees? And KRTH's current music spectrum? Damned good match there.
Thanks i agree
And add the weekly top 40 the eighties and its a recipe for Success, it will sound like KIIS FM from the 80's.