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Scripps Seeks Growth Across Three TV Platforms

Y2kTheNewOldies

Y2kTheNewOldies


Its on Cable, OTA and streaming outlets.

“Pay TV is still the predominant way that viewers access TV programming. We love pay TV. We monetize through retransmission revenues and through advertising — but clearly it is also an ecosystem that is in decline. So I think with any highly profitable ecosystem that is in decline, it’s all about maximizing your yield. You’ve got to find ways to do that and that is our top priority within the pay TV system,” he told the gathering.

“Over-the-air is certainly smaller than the others right now, but it is growing. It continues to grow at a very good clip. Youi see an estimated 44 million households — about a third of all households — have a digital antenna at this point. It’s an easy value proposition for consumers, because it’s free for them to access. And we make money when they watch our viewing. From that standpoint, we’re in a unique position versus some of our peers because of our Scripps Networks brands that we have over-the-air and how heavily viewed they are. OTA we tend to take a 25%-30% share of all viewing, so as that grows that’s good for us,” Combs explained.
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