It looks like iHeart has given up the nearly 4 year attempt against Kiss 97.3 which never really resulted in much. 100.9 is once again doing all Christmas music as "Santa 100.9" only 11 days before Christmas. The last two years iHeart had done Christmas on 104.7 but this year they have stayed with the all-80s format which has been doing slightly worse than "The Beat". An article on radio insight speculates it could change to a soft AC format called "The Breeze" but in this market it would already have a competitor on Cindy 101.3 which has been going for 15 months now. Not that that is going to stop them from trying, this market has always had at least two of nearly every popular format. But we'll see what they do next! Stay tuned!
It has actually been a very quiet year. Aside from a rebranding on KJFA there were no big changes until now.
It has actually been a very quiet year. Aside from a rebranding on KJFA there were no big changes until now.