San Diego Radio Ratings: February 2024

[pjc1961]

Covering the survey period from Thu. 2/1/2024 thru Wed. 2/28/2024, age 6+ overall:

San Diego - RadioInsight

Nielsen Audio PPM Monthly Ratings San Diego (Market #17) Population: 2,841,400 Black: 156,900 – Hispanic: 920,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2023 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...

radioinsight.com

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Alternate view: https://www.urbaninsite.com/wp-content/uploads/2024/03/SAN-DIEGO-1.htm

Top 5+ demo rankings analysis from Research Director, Inc./XTrends will be available on Thu. 3/21/2024.

 

[david]

Huge jump for 91X. Happy to see this. Any thoughts as to why?

 

[pjc1961]

Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, February 2024, Part IV | Research Director, Inc.

Ahhh, FEBRUARY. The time of winter’s nadir. The buzz from the holidays has receded and the warmth of spring is still a dream in the distance. The d

researchdirectorinc.com

25-54: 1. XHRM 2. KIOZ 3T. KHTS 3T. KXSN (up from #6) 5T. XHTZ 5T. KSON
_______ 7. KYXY (down from #4) 8T. KMYI (down from #3) 8T. KLNV
18-34: 1. XHRM 2T. KIOZ 2T. KPBS (up from #10) 2T. XTRA-FM (up from #16)
_______ 5T. KHTS 5T. KSON 5T. XHTZ 5T. KSSX 9. KXSN (down from #3T)
18-49: 1. XHRM 2. KIOZ 3T. KLNV 3T. KHTS 3T. KXSN (up from #7)
_______ 6. XHTZ (down from #3T) 8T. KYXY (down from #5) 8T. KSSX 8T. KSON

 

[MarkW]

I'm very happy to see 91X show some decent life; I hope this good survey isn't merely a fluke.

Also happy to see Rock 105.3 continue to perform so well!

 

[Gregg.]

91X XETRA-FM nearly doubled its ratings in one month! Apparently its Classic Alternative format is catching on.

Along with Washington and Seattle, San Diego is one of a few large markets where an NPR station, in this case KPBS-FM, is #1.

 

[MassMusicMan]

91X XETRA-FM nearly doubled its ratings in one month! Apparently its Classic Alternative format is catching on.

Along with Washington and Seattle, San Diego is one of a few large markets where an NPR station, in this case KPBS-FM, is #1.

Number one 6+ despite not being in even the top nine 25-54. That means older folks only.

Give Magic their credit for winning among folks who matter to pros.

 

[boombox4]

Number one 6+ despite not being in even the top nine 25-54. That means older folks only.

Give Magic their credit for winning among folks who matter to pros.

Same situation with NPR in Seattle. KUOW is #3 6+, but not in the top ten in the 'real' numbers. In other words, probably 50+ in age demos.

 

[TomásEstefan]

91X XETRA-FM nearly doubled its ratings in one month! Apparently its Classic Alternative format is catching on.

Along with Washington and Seattle, San Diego is one of a few large markets where an NPR station, in this case KPBS-FM, is #1.

Many years ago KPBS-FM moved their transmitter from San Miguel Mtn (inland) at 7 kW, to the coast on Mt Soledad at 26 kW. Although San Miguel Mtn is much higher, the move to Soledad greatly improved coverage.

 

[Saladressing]

Number one 6+ despite not being in even the top nine 25-54. That means older folks only.

We've reached the point in time where a station playing Helmet "Unsung", Rise Against "Savior" and Tool "Sober" in regular rotation is now mainly appealing to older folks.

It doesn't seem like that long ago that this designation was bestowed upon stations that played Perry Como, Duke Ellington, Barbara Mandrell or Count Basie.

To back up the point made in the quoted post I was listening to 91X last month and a caller (good for them for taking calls on the air btw) sounded like they were elderly.

A couple of songs come to mind ...

"And the beat goes on..."

"All we are is dust in the wind..."

 

[DavidEduardo]

It doesn't seem like that long ago that this designation was bestowed upon stations that played Perry Como, Duke Ellington, Barbara Mandrell or Count Basie.

Barbara Mandrell was late 70's into the 80's. Basie and Ellington were primarily 40's, and Perry Como was mostly 50's and early 60's.

I don't think any single station would play them all together.

 

[Saladressing]

Am enjoying the music on 91X. Does that mean I'm "old?" LOL!

 

[Signal Geek]

Many years ago KPBS-FM moved their transmitter from San Miguel Mtn (inland) at 7 kW, to the coast on Mt Soledad at 26 kW. Although San Miguel Mtn is much higher, the move to Soledad greatly improved coverage.

It wasn't 7kw. KPBS-FM's former ERP was closer to 2kw. And while the move did improve coverage in North County (generally a higher-income area with presumably wealthier donors), coverage suffered a bit in East County and the South Bay.