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Roku expands Roku TV program to Europe

Y2kTheNewOldies

Y2kTheNewOldies

https://www.fiercevideo.com/video/roku-expands-roku-tv-program-to-europe

BERLIN—Roku has earned a reputation as the Switzerland of streaming media players, but CEO Anthony Wood offered a different vision of the company at the IFA trade show here: the Microsoft of connected TVs.

At a keynote Saturday morning, Wood pitched his company as the obvious software solution for connected TVs before revealing the expansion of its Roku TV program to Europe.

“TV manufacturers that embrace a licensed operating system are going to be leaders,” Wood said after announcing the transatlantic expansion of Roku TV. That will start in the United Kingdom in the fourth quarter with sets from Hisense in sizes up to 65 inches.
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The UK will be one of the markets to get Roku on TV's in the 4th quarter.
 
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