classic hits
Potentially, sure. Classic Hits really is THE format between what Classic Rock is today and what Oldies has been. Or, you could also look at Classic Hits stations like WROR as really the next generation Oldies station (much more than Jack).
Where most Classic Hits stations get it wrong is they try to be a sort of Classic Rock "lite". It isn't just the music- it's the music PLUS the entire packaging, marketing, etc. Classic Rock somewhat limited itself by appealing almost entirely to men (though it's not like they had no females listening). Classic HITS stations, properly done, appeal to male and female audiences. Not to over-toot their horn, but go look at WROR's playlist- it's almost like it's about 75% classic rock, 25% oldies (60s/70s brand of Oldies). And the music on that station is GREAT (and a teriffic morning show doesn't hurt, but we could say that about hundreds of stations regardless of format).
Bottom line: many classic rock stations sound old, tired and about out of testosterone. It's easier for Classic Hits stations to sound fun & fresh.
>
> That's very interesting, what you are saying. But, are you
> saying classic hits stations will last longer than classic
> rock?
>
> > > Not sure what you're saying here. Are you saying that
> > > Classic Rock should be less hit-oriented? It's an
> oldies format for crying out loud...you don't get much of an
> > > audience playing 30 year old obscure album cuts.
> > >
> >
>