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Repetitive PSAs!

wadio said:
Bingo!! My point is that they don't seem to care, about this and other streaming issues, and since the world is moving in the direction of streaming ... they should.
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They DO care but unfortunately the streaming part of the business is subcontracted to an outside company. It would be better if it was run internally, like iHeart, but it's not. Scott Shannon explained that himself when someone complained.

Keep in mind that the listeners do not pay for the streaming service. They get it for free. If users paid, it might be different.
 
TheBigA said:
They DO care but unfortunately the streaming part of the business is subcontracted to an outside company. It would be better if it was run internally, like iHeart, but it's not. Scott Shannon explained that himself when someone complained.
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Even if we assume this is true across the industry, something as simple as this should take approximately 10 minutes for the contractor to fix. Just change the default "we don't have targeted ads" rotation.
 
wadio said:
What are the terms of the contract? Do you know?
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Those who know aren't talking. But what we know is the people in charge of streaming are not the people in charge of programming.

wadio said:
We're talking repetitive PSAs here.
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If that's the case, then there's not enough audience for the advertising to kick in. No money. That's not good.

My understanding is that it takes 10K cumulative streams to trigger paid spots.
 
wadio said:
But there are plenty of PSAs out there. No need to play the same two six times in a single break.
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They're playing the PSAs they have on hand, that are in their system, available for play.

Perhaps at some point, audience numbers will increase to the point where the positions will be filled with paid spots.
 
TheBigA said:
They're playing the PSAs they have on hand, that are in their system, available for play.
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Now that's really jumping the shark! I don't understand the obsession to defend mediocrity with any excuse possible.
TheBigA said:
Perhaps at some point, audience numbers will increase to the point where the positions will be filled with paid spots.
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That's what I said in the first sentence of my OP.
 
While searching for something completely unrelated, I found this...


What is it? The source is a company called Veritone out of Dallas I think. And here is a treasure chest of non-Geofenced Canadian & US stations from Bell Media, Cumulus, Uforia, and Urban One. Most are 128k MP3, some are lower bit AAC+ For the most part, you're giving up song info in your Now Playing window, buy you gain: No Pre-Rolls, Filler Music, or a stop set of Endless PSA's, but these are active streams and a directory, and have left searchable digital footprints, so enjoy kids!
 
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