The Immanuel Broadcasting Network, with primary studios in Cartersville but with a signal that covers much of Northwest Georgia, Northeast Alabama and Southeast Tennessee, has tweaked its format to respond to a new generation of Christian radio audience.
“We’re trying to get with our day and time,” said Joe Frank Harris Jr., chairman of the IBN board. “We’ve got to have really good music.”
Now branded as “The Message,” the network, perhaps ironically, will include less of what Harris referred to a “preachy” time with greater emphasis on contemporary Christian music.
“We’re kind of hitting the reset button on our music and trying to be a little more intentional in providing what I would consider to be real quality Christian music that’s available nowadays,” said IBN President Neil Hopper. “There are so many new artists out there right now like Kari Jobe, the Planetshakers, Francesca Battistelli and others with a fresh new sound in Christian music.”
