R
radiodial
Guest
Re: When or will Houston get Jack or Bob?
>>
>> I believe Infinity is going through their inventory of large
>> market holdings and flipping the older demos to JACK. For
>> an Infinity Broadcasting radio station to be tied with
>> another radio station really doesn't matter if it's in 13th
>> place and an older demo. They're flipping them.
>>
>> A good example of this is what happened in Chicago and New
>> York. JMHO.
>>
>
> Radiodial,
>
> I just went and checked the ratings for Infinity's WCBS-FM and WJMK
> out of curosity to see what they were when flipped to JACK. You are
> so right about about Infinity and flipping to JACK.
>
> ----WCBS-FM #9 3.1 and flipped to Jack
> ----WJMK #12t 3.0 and flipped to Jack
>
> Personally I can't fathom having the #9 station in NYC and changing
> formats or having the #12 station in Chicago and flipping formats. The
> Wave #13 with a 2.9, goodbye Wave, Hello Jack. I missed that one big time.
>
> Mike
>
Mike_O,
One has to wonder, as you have, what decision is behind flipping a #9 station in the largest market? My guess is that the bar has just been raised. #10 is no longer the metric that it was. Now they are looking at the #5 spot as the acceptable low. I am only guessing here. With ad sales expected to be flat this summer I imagine that the automatic upwards bump that JACK stations are currently getting just may be enough to weather them through a dismal summer.
Other than the hot new Kroger format K-ROGER FM, JACK FM is about the only format causing a stir at the moment.
JMHO.
>>
>> I believe Infinity is going through their inventory of large
>> market holdings and flipping the older demos to JACK. For
>> an Infinity Broadcasting radio station to be tied with
>> another radio station really doesn't matter if it's in 13th
>> place and an older demo. They're flipping them.
>>
>> A good example of this is what happened in Chicago and New
>> York. JMHO.
>>
>
> Radiodial,
>
> I just went and checked the ratings for Infinity's WCBS-FM and WJMK
> out of curosity to see what they were when flipped to JACK. You are
> so right about about Infinity and flipping to JACK.
>
> ----WCBS-FM #9 3.1 and flipped to Jack
> ----WJMK #12t 3.0 and flipped to Jack
>
> Personally I can't fathom having the #9 station in NYC and changing
> formats or having the #12 station in Chicago and flipping formats. The
> Wave #13 with a 2.9, goodbye Wave, Hello Jack. I missed that one big time.
>
> Mike
>
Mike_O,
One has to wonder, as you have, what decision is behind flipping a #9 station in the largest market? My guess is that the bar has just been raised. #10 is no longer the metric that it was. Now they are looking at the #5 spot as the acceptable low. I am only guessing here. With ad sales expected to be flat this summer I imagine that the automatic upwards bump that JACK stations are currently getting just may be enough to weather them through a dismal summer.
Other than the hot new Kroger format K-ROGER FM, JACK FM is about the only format causing a stir at the moment.
JMHO.