The station I managed carried programming labeled "China Radio International". There were people who would call and cuss me out or threaten me but they had no clue what was being broadcast. In my instance it was mostly Los Angeles radio people (call it the B team talent with no offense intended) doing English language programming in the form of entertainment news, sports talk and such all consulted by the BBC and catering to the American. The purpose, as told to me, was to attach China's name to programming Americans liked in hopes when trade deals were made, China could get better deals because we'd view them as just like us. Oil is big in that market. Certainly my callers thought I was trying to overthrow the American government with the programming that aired. The loudest complainers never heard a word of what was broadcast and were ignorant enough to call me a liar when I explained. If anything, for that station, China really helped it along financially.
My only guidance is if you are complaining about the programming, at least get familiar with it so you actually know what you are complaining about.
Oh, and for listeners: with no promotion, high on the AM dial as a daytimer in a top 10 market, we might have had listening in the low double digits...maybe 15 on a really good day.