Re: R&B staples
> Truth is that not a lot of it tests on white-bread targeted
> stations. I hear a lot of Oldies stations forcing 70's R&B
> into their mix ("cuz it sounds like some of the Motown of
> the 60's", which is untrue) and it doesn't work. That's not
> a programming opinion as much as having read tons of oldies
> music research over the past 15 years or so.
>
> And, it's a damn shame, cuz I love stuff like the Dramatics,
> Undisputed Truth, Delfonics, Harold & Bluenotes, Stylistics,
> etc. Most, however, tests totally lousy with Oldies-type
> stations. A few excptions, of course, like a few of the big
> Barry White hits, couple of O'Jays, Al Green's Let's Stay
> Together, plus a couple of disco-genre songs that really are
> more mass-appeal like Get Down Tonight and That's The Way(I
> Like It) by KC & Sunshine band or Brickhouse.
Hey Cat, you are so right on those type songs not testing. I program Oldies in the South, do lots of auditorium testing, and they test poorly.
Frankly, I'm surprised.
They're such great songs and let's face it, we know a lot of people like them.
Do you think the "hooks" just don't do them justice? Or, the testing environment(next to the Stones and CCR) is just not right for that smooth soul
sound?
Like the Jack format's wide variety, maybe we should just mix them in anyway.
It pisses me off that I can't play them!
HMMMM? What do you think?