Like in New Orleans with WQUE and WYLD, WEMX and KQXL usually lead in Baton Rouge, followed by WFMF. iHeart might see some benefit in trying to nip at the leaders by bringing in another hip-hop or R&B station, gaining some audience or at least splitting the audience a bit to allow WFMF to possibly break into the top 2.Doesn’t max 94.1 do extremely well in BR?
Also of note: The Breakfast Club and Steve Harvey - both syndicated by Premiere - are not cleared in Baton Rouge.
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