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Philadelphia Radio Ratings: January 2024

MarkW said:
I find the fact Q102 only having a half share lead over WPST more interesting. Granted, things might look quite different once demo breakouts are examined. Pretty pitiful that they hold only a minor lead over a Trenton station in the Philly book.

In terms of beauty pageant share in PPM markets, Q102 might be iHM's weakest performing CHR brand in the company.
Click to expand...
WZFT in Baltimore has that title
 
pjc1961 said:
Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, JANUARY 2024, Part II | Research Director, Inc.

With apologies to Ol’ Blue Eyes, this survey’s results can be sung to the tune of “riding high in HOLIDAY, shot down in JANUARY.” This whol
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WMMR 2. WBEB 3. WMGK 4T. WTDY 4T. WIP 6. WXTU
_______ 7. WUSL (down from #3) 8T. WDAS (down from #4) 8T. WBEN-FM
18-34: 1. WUSL 2. WMMR 3. WMGK 4. WBEB (down from #1) 5. WXTU
18-49: 1. WMMR 2. WUSL 3. WBEB 4. WIP 5T. WTDY
_______ 5T. WMGK 5T. WXTU (up from #8) 10. WDAS (down from #4)
Click to expand...
Remarkably good results for 96.5!
 
Audacy is stomping Q with TDY. I have been rooting for TDY. Impressive. The 96.5 frequency hasn’t done this well in a very long time.
 
And I’m over here enjoying 95.7 HD2’s WJBR AC mix. I enjoy listening to that station. If it was on a preset, they would compete with the B considering their mix of music. I must be that .01 that was listening. 😂
 
101tm said:
Audacy is stomping Q with TDY. I have been rooting for TDY. Impressive. The 96.5 frequency hasn’t done this well in a very long time.
Click to expand...
To my ears, WTDY's library is preferable to that of Q102. (And I'm not at all a fan of those two who gab on Q102 all afternoon.) That having been said, I'm probably just about done knowing about these things. The only reason I have heard terrestrial radio over the past few years is because I had a 2021 Chevy Spark which took 3-4 minutes to connect to my phone and play my own music, so I sometimes didn't bother and just settled for the radio. Yesterday, I traded in the Chevy for a 2023 Kia Rio S (that's the hatchback). I put in my usual pre-sets (adding 95.7 HD2, because Kia offers HD radio, while Chevrolet does not), but the Kia connects to my phone immediately and starts playing my music. So from now on, as far as terrestrial goes, I'll have to rely on the ears of all you fine folks!
 
pjc1961 said:
Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, JANUARY 2024, Part II | Research Director, Inc.

With apologies to Ol’ Blue Eyes, this survey’s results can be sung to the tune of “riding high in HOLIDAY, shot down in JANUARY.” This whol
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WMMR 2. WBEB 3. WMGK 4T. WTDY 4T. WIP 6. WXTU
_______ 7. WUSL (down from #3) 8T. WDAS (down from #4) 8T. WBEN-FM
18-34: 1. WUSL 2. WMMR 3. WMGK 4. WBEB (down from #1) 5. WXTU
18-49: 1. WMMR 2. WUSL 3. WBEB 4. WIP 5T. WTDY
_______ 5T. WMGK 5T. WXTU (up from #8) 10. WDAS (down from #4)
Click to expand...
Where is 104.5 in this breakdown I don’t see it
 
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