Just not enough male support in the BBM diaries.
But if you're new in town with only 2 sticks, I guess you gotta go with doing a Female 25-54 format for the advertisers on the big signal. Even Evanov knows they have to skew younger with their lone property at 98.5. What Corus is going to do with 99.7 and that less than stellar signal will be interesting. But knowing Corus, probably not. I have a feeling 99.7 will be like Rogers' 104.9 in Vancouver - nothing will work.
The bear had die hard long time listeners that were even willing to put up with AM just for the love of rock on 54 Rock.
If they can do that, I bet the bear would still do well on that crappy boom signal.
I also don't believe the bear was "sinking". Too many people upset on Facebook.
If 106.9 really does go after 105.3, and succeeds, perhaps 105.3 will go rock.
It makes some sense. It puts two rock stations in the hands.
They'd still have to tackle Live 88.5 though, so who really knows...