Not wanting to hijack an existing thread, if you look at WBZY’s ratings, what are 100.1 and 102.3’s ratings? Hispanics are around 10% of the market. AT 0.7 (6+) they seem to be reaching less than 10% of the Hispanics in Atlanta. Is 105.3 playing the correct “flavor” of Hispanic music? Hispanic CHR seems to do well in larger markets in 6+ numbers. Even being the “only large Hispanic signal in Atlanta” those would be hard numbers to push. Would a national client really be happy with 0.7 (6+) as the main radio exposure in market # 8?
105.3 and 104.1 both are C1’s with similar coverage. 104.1 has a 6.3 (6+). 105.3 has a .7 (6+). I believe CC / IHeart could use their urban programing ability and really do something with 105.3.
105.3 and 104.1 both are C1’s with similar coverage. 104.1 has a 6.3 (6+). 105.3 has a .7 (6+). I believe CC / IHeart could use their urban programing ability and really do something with 105.3.