The program is called Vibes. Basically, it's set so that a Listener can text the stations short code and will get an auto-response from the station. The jocks also have the ability to personally respond to texts as well, but I don't think thats become very big as of yet. Also, Vibes allows the station to create "keywords." In B96's case, they may create keyword "Roxanne" and when a listener texts that word to their shortcode, they can get a list of all of Roxanne's Appearances for the next week (just for example). They can also sell Keywords to an advertiser and have a spot say "Text STARBUCKS to shortcode 29696 for more information." Polls, Voting, and Contesting can also be done with it. Vibes is a pretty cool program that most CBS-Owned stations are using. If memory serves me correctly, B96 has some record-setting text-responses for the Vibes program nationally. I looked into the software, and thats the data I think I remember seeing.