After eight years as a Nielsen non-subscriber, with the May '22 PPMs we finally see NABCO again. But we frustratingly still don't know how Jack-FM was faring before 103.9's mid-April flip to Country, since the months preceding May are listed as N/A. I'd wager it was performing significantly better than the .7 share Country 103.9 has in its first full book, which ties it with co-owned Soft AC WMNI. I would have expected the Blitz to be at least somewhat higher than the low-3's it's been in since March. (For some reason the prior 2 months are populated for 99.7, but not the others.) Its May 3.3 is only about half the share of competitor QFM-96, which has been on the rise. As I said before, I sure hope NABCO will consider "Jack is Back!" for 99.7 (but I'm not holding my breath...).
We're still missing seeing ratings for WCVO, WNKO and a few others. But more than those, once again I really would've liked to know how Jack-FM was doing before 103.9's flip. Country 103.9's May share puts it in the company of challenged-coverage Joy and Throwback. Will be interesting to see how that builds.
We're still missing seeing ratings for WCVO, WNKO and a few others. But more than those, once again I really would've liked to know how Jack-FM was doing before 103.9's flip. Country 103.9's May share puts it in the company of challenged-coverage Joy and Throwback. Will be interesting to see how that builds.
Columbus - RadioInsight
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