Meta to Charge Monthly Fees For Using Facebook and Instagram
Meta to Charge Monthly Fees For Using Facebook and Instagram: What to Know
To comply with E.U. laws, Meta created an option for users to opt-out of ads on Instagram and Facebook. But, it will cost them.
finance.yahoo.com
Meta (META) announced today (Oct. 30) that it will charge Facebook and Instagram users in Europe a subscription fee for an ad-free experience starting in November. The subscriptions will cost €9.99 ($ 10.60) per month for web and €12.99 ($13.79) for mobile apps. Initially, one subscription will cover all accounts linked to its owner. But starting March 2024, users will have to pay an extra fee for each additional account, which will be €6 ($6.37) per month for web and €8 ($8.49) for mobile.
Meta said it introduced the subscriptions to comply with European Union regulations. In May, The E.U. fined Meta $1.3 billion for violating its data privacy rules by transferring user data in Europe to servers in the U.S. Following a legal battle, the E.U. effectively barred the social platform from harvesting user data across its platforms for targeted ads without user consent.