Just looking at the Edison Research though, radio on-line listening is quickly increasing. Where will that number be 5 years from now? I guess my initial post really dealt with a barely surviving typical 250 watt non-DA AM station, or any AM station that is barely hanging on. As a last ditch effort for that AM, you wouldn't give priority to the stream over the OTA signal huh? Truthfully, I'm not sure I would either, but I think I would give it some serious thought, if I were the one making the decision, if looking for a new format. I don't know all of the fees and regulations that go into streaming, so without that knowledge, I'm not sure I could make a rational decision. I bring this up, because there a few FM translators in my area, that are simulcasting the AM signal. Immediately when they went to air, the imaging completely changed. No longer was there any mention of the station's AM frequency (except for Legal ID's), when it came to imaging. It was all about the FM, and the imaging and positioners now reflected that. I do understand a lot of the logic that is mentioned here - radio still appeals to a large mass audience, but if you have a small low power AM station, what's wrong with imaging the station with the stream as the main focus - actually pushing the listener to listen via the higher audio quality stream (hopefully you are providing that), instead of the OTA signal? For example, all imaging and positioners would specify something like AM1250.com, where rock lives? Or something like that. I was wondering if music could once again be a viable format on AM, looking at it with a high quality audio stream. Just kind of thinking out loud here.