http://ratings.radio-online.com/cgi-bin/rol.exe/arb047
Looks like Cox has finally put the V "in it's place"
Looks like Cox has finally put the V "in it's place"
March was a weak month for CHR and Hot AC, which also happens from time to time.
It may be due to a panel change more than anything else. When the numbers change like this, for no apparent reason, it may be because there are new panelists taking the place of others who have dropped out. Significant changes in location/zip codes can favor certain stations and/or formats.
Nothing has changed at either station as far as I can tell.
Power 96-1 in 4th place...wow!!! Dare I say again that our market regrets not putting in a mainstream CHR 25 years earlier. Not sure why it took this long to figure out why this was the missing format needed here in Atlanta. We suffered through the years of listening to the Adult - leaning CHRs of Star 94 and Q100 because that's what the companies thought that's what would work.
I think the entire Rap segment and stations that play and rely on it (such as V-103) are suffering as Rap generally seems to be on the decline. Kiss-104 doesn't really play Rap and at this time that seems to have worked out in their favor.
Yes, that can happen. But I have found the PPM ratings to be consistent and logical overall. I don't base media buying decisions on 1 month; I look at a 3-month average. When a significant change in a station's ratings remained steady for 3 months, there was an on-air reason for it.
People are creatures of habit. I don't believe the average radio listener changes their listening habits very easily; I know I don't!
There used to be an outfit which confidentially accepted billing information from individual stations, and reported a condensed version of who billed what, to a degree. Eduardo probably remembers the company and whether it still does so or not (I don't). Also, what's important to the Cloud Company and other broadcasters is, "How much did we bill in the market will all our stations". If you run the dollars up on one of your stations by taking it away from another of your stations, you haven't gained anything.
So how does this whole billing thing work? Correct me if I am wrong but the way I see it is if a station caters to an audience that tends to have more money or spends more money on the products it advertises then you bill more from the advertisers on this? So Q100 can do worse in ratings than Power 96-1 but because Q caters to an audience that will spend more money on their advertisements, then technically Q is doing better overall and this would be a true grade of a station correct?
I'm interested in RadioDoggie's response on this. I think this explains why some stations that seem to always come in at the bottom of the ratings, stay on the air. For example, I'm assuming your Rock 100.5 and News 106.7 bill very well since we can't say they are still on the air for their ratings. If I'm right so far, how do we know how stations are billing? Is that for public eyes?