Just took a look at the PPM numbers for August and I'm surprised no one has mentioned this yet. Magic 94.9 has fallen to 16th place overall??? I know, I know.... it's all about the specific demos. BUT, I don't think I've ever seen that station as low as it showed up in August. Cume is still real high so I'm really wondering if PPM and the "walk by hearing" is what's killing this station. Also note that WFLZ came within a whisper of knocking off WDUV overall. It'll be interesting with Play 98.7 now on air to see how all the AC numbers shake out between 94.9, 98.7, 100.7, 101.5, and 105.5 all playing some version of the format.