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Lilly Broadcasting Acquires Happi 92.7 Erie

Y2kTheNewOldies

Y2kTheNewOldies

After acquiring Radio Partners LLC’s three stations in Warren PA earlier this year, Lilly Broadcasting is expanding its radio holdings in Northwest Pennsylvania with the purchase of CHR “Happi 92.7” WEHP Lawrence Park/Erie PA from Rick Rambaldo’s Erie Radio Company for $1.33 million.

Lilly owns television stations WICU and WSEE which hold the CBS, NBC, and CW network affiliations in the Erie market. WEHP is one of two CHRs in the market along with iHeartMedia’s “Star 104” 103.7 WRTS. Excluded from the deal are the assets of the co-located R Brilliant Media agency and the trademark to the “Happi” brand, however Lilly will gain the rights to use the name on 92.7 royalty-free in perpetuity.
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https://radioinsight.com/headlines/180415/lilly-broadcasting-acquires-happi-92-7-erie/

Lilly is also known for owning stations in the Erie Media Market.
 
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