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(Latino 96.3) SBS Strikes Back at Emmis

  • Thread starter heywhatsupglenn
  • Start date
So what's your prediction, David?

Are they gonna be successful and if so for how long do you predict? Is this a format which will spread to other cities with a large Hispanic demo?
 
Re: So what's your prediction, David?

> Are they gonna be successful and if so for how long do you
> predict? Is this a format which will spread to other cities
> with a large Hispanic demo?
>

There are reggaeton based stations now in

San Diego, Santa Barbara, dallas, Bakersfield, Denver, Houston, Albuquerque, NY and Miami (as well as Puerto Rico) and each has a different mix. It looks to be the format of much of the younger generation in the US, which has never been really captivated by Spanish pop and other variants.
 
Re: So what's your prediction, David?

> Are they gonna be successful and if so for how long do you
> predict? Is this a format which will spread to other cities
> with a large Hispanic demo?
>

It already has in slightly different mixes of music (Houston, Miami, Denver, Phoenix, Santa Barbara, Los Angeles). The only two you can look at for ratings - so far- are Houston and Miami. Miami is not doing well especially with sales. Personally, I like Clear Channel's Miami's mix of mucic better than SBS' all reggaeton and Hip Hip Los Angeles mix of music but that is due to Miami's inclusion of some club dance music from the 1980's and 90's. But it isn't working.
 
Re: So what's your prediction, David?

> > Are they gonna be successful and if so for how long do you
>
> > predict? Is this a format which will spread to other
> cities
> > with a large Hispanic demo?
> >
>
> There are reggaeton based stations now in
>
> San Diego, Santa Barbara, dallas, Bakersfield, Denver,
> Houston, Albuquerque, NY and Miami (as well as Puerto Rico)
> and each has a different mix. It looks to be the format of
> much of the younger generation in the US, which has never
> been really captivated by Spanish pop and other variants.

I agree with both David and Glenn, except to add a cautionary note that younger demos are usually the most fickle. So this will be one of those formats that has to be tweaked for the market (as has already been pointed out) and also has to be adjusted to listeners' changing tastes, in much the same way as CHR stations have to constantly adjust.
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