M
mdr1234
Guest
Hey guys what's the deal with station changing formats again???
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9
954
Guest
> Hey guys what's the deal with station changing formats
> again???
Did a search and found nothing *new* but this is interesting,
from an article, probably originally based on a news releasse.
"This is the eighth Univision station to be rebranded La Kalle since May, when the company began converting its formats to target the urban Hispanic market. La Calle means The Street in Spanish. According to Univision, La Kalle 98.3 will target South Florida's 18 to 49 Hispanic market."
So what has happened to the 7 others may provide
a clue.
David?
Funny, I didn't realize that Kalle was a stylized
version of Calle. I didn't guess the significance.
73s from 954<P ID="signature">______________
Prairie Home Companion Coming To Miami in Feb!
South Florida Radio Pages</P>
This was my 1885th post. See Back To The Future 3
> again???
Did a search and found nothing *new* but this is interesting,
from an article, probably originally based on a news releasse.
"This is the eighth Univision station to be rebranded La Kalle since May, when the company began converting its formats to target the urban Hispanic market. La Calle means The Street in Spanish. According to Univision, La Kalle 98.3 will target South Florida's 18 to 49 Hispanic market."
So what has happened to the 7 others may provide
a clue.
David?
Funny, I didn't realize that Kalle was a stylized
version of Calle. I didn't guess the significance.
73s from 954<P ID="signature">______________
Prairie Home Companion Coming To Miami in Feb!
South Florida Radio Pages</P>
This was my 1885th post. See Back To The Future 3
> > Hey guys what's the deal with station changing formats
> > again???
>
> Did a search and found nothing *new* but this is
> interesting,
> from an article, probably originally based on a news
> releasse.
>
> "This is the eighth Univision station to be rebranded La
> Kalle since May, when the company began converting its
> formats to target the urban Hispanic market. La Calle means
> The Street in Spanish. According to Univision, La Kalle 98.3
> will target South Florida's 18 to 49 Hispanic market."
>
> So what has happened to the 7 others may provide
> a clue.
All are looking very nice, with Fresno getting better numbers than the facility,a rimshot, has ever gotten, 3 shares in Vegas, double the shares obtained in Spanish pop in Chicago, etc.
>
> David?
Check the thread on the WRTO switch right below... 18-34 is a less populated Hispanic demo in Miami, where average Hispanic age is over 40. In the Southwest, 18-34 is core and key, with average ages in the low 20's. So in Miami anyone going after Hispanic 18-34 knows the 12+ share is going to be low. The reall issue is whether there is an ad market for Hispanic 18-34... and it appears that it is not big enough or that it would take much time to develop it.
Sometimes the best reaction to not be stubborn. At this moment, there are 2 very successful Spanish FMs in Miami, WCMQ and WAMR. WCMQ has a very old audience, which makes it less desirable for sales. And WAMR is the traditional personality AC. The rest are in transition or uncertainty. WRMA is changing, with a new PD, and a rumored change of name and format. WXDJ now that the morning guy is a failed politician, has a real challenge. Mega has some OK 18-34 numbers, but the format has limited sales appeal and is losing money.
There will likely be more change in the market, as age and origin mean that there are only a couple of viable formats with mass appeal and some of these options have no advertiser appeal. This will actually be a very interesting market to watch in 2006.
>
> Funny, I didn't realize that Kalle was a stylized
> version of Calle. I didn't guess the significance.
The "K" instead of the C is a common intentional, playful substitution among youth in much of Latin America, just as is spelling words without vowels... like the group "RBD" which is pronounced "Rebelde." In the case of the "K" remeber that the letter does not exist in the traditional Spanish alphabet, so it is something tht can often be played with... pokito for poquito, etc.
> > again???
>
> Did a search and found nothing *new* but this is
> interesting,
> from an article, probably originally based on a news
> releasse.
>
> "This is the eighth Univision station to be rebranded La
> Kalle since May, when the company began converting its
> formats to target the urban Hispanic market. La Calle means
> The Street in Spanish. According to Univision, La Kalle 98.3
> will target South Florida's 18 to 49 Hispanic market."
>
> So what has happened to the 7 others may provide
> a clue.
All are looking very nice, with Fresno getting better numbers than the facility,a rimshot, has ever gotten, 3 shares in Vegas, double the shares obtained in Spanish pop in Chicago, etc.
>
> David?
Check the thread on the WRTO switch right below... 18-34 is a less populated Hispanic demo in Miami, where average Hispanic age is over 40. In the Southwest, 18-34 is core and key, with average ages in the low 20's. So in Miami anyone going after Hispanic 18-34 knows the 12+ share is going to be low. The reall issue is whether there is an ad market for Hispanic 18-34... and it appears that it is not big enough or that it would take much time to develop it.
Sometimes the best reaction to not be stubborn. At this moment, there are 2 very successful Spanish FMs in Miami, WCMQ and WAMR. WCMQ has a very old audience, which makes it less desirable for sales. And WAMR is the traditional personality AC. The rest are in transition or uncertainty. WRMA is changing, with a new PD, and a rumored change of name and format. WXDJ now that the morning guy is a failed politician, has a real challenge. Mega has some OK 18-34 numbers, but the format has limited sales appeal and is losing money.
There will likely be more change in the market, as age and origin mean that there are only a couple of viable formats with mass appeal and some of these options have no advertiser appeal. This will actually be a very interesting market to watch in 2006.
>
> Funny, I didn't realize that Kalle was a stylized
> version of Calle. I didn't guess the significance.
The "K" instead of the C is a common intentional, playful substitution among youth in much of Latin America, just as is spelling words without vowels... like the group "RBD" which is pronounced "Rebelde." In the case of the "K" remeber that the letter does not exist in the traditional Spanish alphabet, so it is something tht can often be played with... pokito for poquito, etc.
9
954
Guest
poquito
> The "K" instead of the C is a common intentional, playful
> substitution among youth in much of Latin America, just as
> is spelling words without vowels... like the group "RBD"
> which is pronounced "Rebelde." In the case of the "K"
> remeber that the letter does not exist in the traditional
> Spanish alphabet,
Que?
> so it is something tht can often be played
> with... pokito for poquito, etc.
That's what I say when someone asks if I habla
Espanol: Poquito.
But I know enough to give basic directions or get
by in a Cuban restaurant. Yummmmmm! Sin cebolla!
(Never studied it in school, unfortunately.)
The big reloj on the wall says it's time to go.
Gracias, David
setenta y tres a partir del 954
(that part is courtesy of altavista.com)
<P ID="signature">______________
Prairie Home Companion Coming To Miami in Feb!
South Florida Radio Pages</P>
> The "K" instead of the C is a common intentional, playful
> substitution among youth in much of Latin America, just as
> is spelling words without vowels... like the group "RBD"
> which is pronounced "Rebelde." In the case of the "K"
> remeber that the letter does not exist in the traditional
> Spanish alphabet,
Que?
> so it is something tht can often be played
> with... pokito for poquito, etc.
That's what I say when someone asks if I habla
Espanol: Poquito.
But I know enough to give basic directions or get
by in a Cuban restaurant. Yummmmmm! Sin cebolla!
(Never studied it in school, unfortunately.)
The big reloj on the wall says it's time to go.
Gracias, David
setenta y tres a partir del 954
(that part is courtesy of altavista.com)
<P ID="signature">______________
Prairie Home Companion Coming To Miami in Feb!
South Florida Radio Pages</P>
Re: poquito
> > The "K" instead of the C is a common intentional, playful
> > substitution among youth in much of Latin America, just as
>
> > is spelling words without vowels... like the group "RBD"
> > which is pronounced "Rebelde." In the case of the "K"
> > remeber that the letter does not exist in the traditional
> > Spanish alphabet,
>
> Que?
K-tal. A "hip" way of saying, "¿qué tal?"
The traditional Spanish alphabet has neither the K nor the W. It also has the CH, LL, RR and Ñ as separate letters.
> > The "K" instead of the C is a common intentional, playful
> > substitution among youth in much of Latin America, just as
>
> > is spelling words without vowels... like the group "RBD"
> > which is pronounced "Rebelde." In the case of the "K"
> > remeber that the letter does not exist in the traditional
> > Spanish alphabet,
>
> Que?
K-tal. A "hip" way of saying, "¿qué tal?"
The traditional Spanish alphabet has neither the K nor the W. It also has the CH, LL, RR and Ñ as separate letters.
9
954
Guest
Re: poquito
> > > The "K" instead of the C is a common intentional,
> playful
> > > substitution among youth in much of Latin America, just
> as
> >
> > > is spelling words without vowels... like the group "RBD"
>
> > > which is pronounced "Rebelde." In the case of the "K"
> > > remeber that the letter does not exist in the
> traditional
> > > Spanish alphabet,
> >
> > Que?
>
> K-tal. A "hip" way of saying, "¿qué tal?"
I don't know what that means. I know "por que?" and "que eso?"
> The traditional Spanish alphabet has neither the K nor the
> W. It also has the CH, LL, RR and Ñ as separate letters.
I knew the enyay. I knew about ll and rr but I didn't know
they were separate letters. I can't imagine how many gringos
I have told that it's not pronounced Polo Tropical.
As for ch, it's a separate letter in Hebrew, too.
As are sh and tz.
My first hardback dictionary (when I was 13) had a
section showing comparative alphabets, which fascinated
me. Did you know that
in the Russian alphabet is shch --- as in Khrushchev?
LXXIII from CMLIIII<P ID="signature">______________
Prairie Home Companion Coming To Miami in Feb!
South Florida Radio Pages</P>
> > > The "K" instead of the C is a common intentional,
> playful
> > > substitution among youth in much of Latin America, just
> as
> >
> > > is spelling words without vowels... like the group "RBD"
>
> > > which is pronounced "Rebelde." In the case of the "K"
> > > remeber that the letter does not exist in the
> traditional
> > > Spanish alphabet,
> >
> > Que?
>
> K-tal. A "hip" way of saying, "¿qué tal?"
I don't know what that means. I know "por que?" and "que eso?"
> The traditional Spanish alphabet has neither the K nor the
> W. It also has the CH, LL, RR and Ñ as separate letters.
I knew the enyay. I knew about ll and rr but I didn't know
they were separate letters. I can't imagine how many gringos
I have told that it's not pronounced Polo Tropical.
As for ch, it's a separate letter in Hebrew, too.
As are sh and tz.
My first hardback dictionary (when I was 13) had a
section showing comparative alphabets, which fascinated
me. Did you know that
in the Russian alphabet is shch --- as in Khrushchev?
LXXIII from CMLIIII<P ID="signature">______________
Prairie Home Companion Coming To Miami in Feb!
South Florida Radio Pages</P>
Let me see if I understand:
WAMR will change format? Well, Since they are making endless mistakes with WRTO (they killed it again, remember: Nothing will happen with this dead and buried station) it's obvious that they want to screw another station, so their most succesfull FM station is the next target. They changed the PD, they will change the format... Why? It's their best FM station, they are full of ads, have a strong branding presence, why? You work for them you know what's going on there, dude...
I guess Tony Campos will be the next WRMA's PD soon, since SBS can't find the right guy to replace German Estrada and make this station get at least ONE listener.
Now, you said that WCMQ has a very old audience, which makes it
less desirable for sales. Dude, this station has endless commercial breaks, and as far as I know, they are not giving commercials for free, so I guess advertisers and their agencies don't care too much about how old is the cuban listening to Clasica, they see the numbers and they buy. The same with most of other stations.
I still thinking as we've been discussing for more than a year that Miami needs new ideas, new talent something thought and worked OUT of this matches box... Yes, I know the answer: This is not what people like, this is not what people wants to listen in the radio, blah blah blah... So, let's suppose that you are asked to take care of the situation, you have to move to Miami and "coger el toro por los cuernos" and make this station # 1. You are not afraid of that, you know how to do it, so you move here and start from scratch, you must make the audience to love your station and your investors to love the money they are making in their station just thank to your revolutionary -or maybe not- new station.... What would you do? Talk to me, Dave...
Por fabor, kuentame kosas maravillozas ke me agan amar la rradio de miami nuebamente porke aci komo esta aora, el futuro se be mui oskuro... dabid.... trahe un poko de lus a la rradio de mihami!!!
> > > Hey guys what's the deal with station changing formats
> > > again???
> >
> > Did a search and found nothing *new* but this is
> > interesting,
> > from an article, probably originally based on a news
> > releasse.
> >
> > "This is the eighth Univision station to be rebranded La
> > Kalle since May, when the company began converting its
> > formats to target the urban Hispanic market. La Calle
> means
> > The Street in Spanish. According to Univision, La Kalle
> 98.3
> > will target South Florida's 18 to 49 Hispanic market."
> >
> > So what has happened to the 7 others may provide
> > a clue.
>
> All are looking very nice, with Fresno getting better
> numbers than the facility,a rimshot, has ever gotten, 3
> shares in Vegas, double the shares obtained in Spanish pop
> in Chicago, etc.
> >
> > David?
>
> Check the thread on the WRTO switch right below... 18-34 is
> a less populated Hispanic demo in Miami, where average
> Hispanic age is over 40. In the Southwest, 18-34 is core and
> key, with average ages in the low 20's. So in Miami anyone
> going after Hispanic 18-34 knows the 12+ share is going to
> be low. The reall issue is whether there is an ad market for
> Hispanic 18-34... and it appears that it is not big enough
> or that it would take much time to develop it.
>
> Sometimes the best reaction to not be stubborn. At this
> moment, there are 2 very successful Spanish FMs in Miami,
> WCMQ and WAMR. WCMQ has a very old audience, which makes it
> less desirable for sales. And WAMR is the traditional
> personality AC. The rest are in transition or uncertainty.
> WRMA is changing, with a new PD, and a rumored change of
> name and format. WXDJ now that the morning guy is a failed
> politician, has a real challenge. Mega has some OK 18-34
> numbers, but the format has limited sales appeal and is
> losing money.
>
> There will likely be more change in the market, as age and
> origin mean that there are only a couple of viable formats
> with mass appeal and some of these options have no
> advertiser appeal. This will actually be a very interesting
> market to watch in 2006.
> >
> > Funny, I didn't realize that Kalle was a stylized
> > version of Calle. I didn't guess the significance.
>
> The "K" instead of the C is a common intentional, playful
> substitution among youth in much of Latin America, just as
> is spelling words without vowels... like the group "RBD"
> which is pronounced "Rebelde." In the case of the "K"
> remeber that the letter does not exist in the traditional
> Spanish alphabet, so it is something tht can often be played
> with... pokito for poquito, etc.
>
WAMR will change format? Well, Since they are making endless mistakes with WRTO (they killed it again, remember: Nothing will happen with this dead and buried station) it's obvious that they want to screw another station, so their most succesfull FM station is the next target. They changed the PD, they will change the format... Why? It's their best FM station, they are full of ads, have a strong branding presence, why? You work for them you know what's going on there, dude...
I guess Tony Campos will be the next WRMA's PD soon, since SBS can't find the right guy to replace German Estrada and make this station get at least ONE listener.
Now, you said that WCMQ has a very old audience, which makes it
less desirable for sales. Dude, this station has endless commercial breaks, and as far as I know, they are not giving commercials for free, so I guess advertisers and their agencies don't care too much about how old is the cuban listening to Clasica, they see the numbers and they buy. The same with most of other stations.
I still thinking as we've been discussing for more than a year that Miami needs new ideas, new talent something thought and worked OUT of this matches box... Yes, I know the answer: This is not what people like, this is not what people wants to listen in the radio, blah blah blah... So, let's suppose that you are asked to take care of the situation, you have to move to Miami and "coger el toro por los cuernos" and make this station # 1. You are not afraid of that, you know how to do it, so you move here and start from scratch, you must make the audience to love your station and your investors to love the money they are making in their station just thank to your revolutionary -or maybe not- new station.... What would you do? Talk to me, Dave...
Por fabor, kuentame kosas maravillozas ke me agan amar la rradio de miami nuebamente porke aci komo esta aora, el futuro se be mui oskuro... dabid.... trahe un poko de lus a la rradio de mihami!!!
> > > Hey guys what's the deal with station changing formats
> > > again???
> >
> > Did a search and found nothing *new* but this is
> > interesting,
> > from an article, probably originally based on a news
> > releasse.
> >
> > "This is the eighth Univision station to be rebranded La
> > Kalle since May, when the company began converting its
> > formats to target the urban Hispanic market. La Calle
> means
> > The Street in Spanish. According to Univision, La Kalle
> 98.3
> > will target South Florida's 18 to 49 Hispanic market."
> >
> > So what has happened to the 7 others may provide
> > a clue.
>
> All are looking very nice, with Fresno getting better
> numbers than the facility,a rimshot, has ever gotten, 3
> shares in Vegas, double the shares obtained in Spanish pop
> in Chicago, etc.
> >
> > David?
>
> Check the thread on the WRTO switch right below... 18-34 is
> a less populated Hispanic demo in Miami, where average
> Hispanic age is over 40. In the Southwest, 18-34 is core and
> key, with average ages in the low 20's. So in Miami anyone
> going after Hispanic 18-34 knows the 12+ share is going to
> be low. The reall issue is whether there is an ad market for
> Hispanic 18-34... and it appears that it is not big enough
> or that it would take much time to develop it.
>
> Sometimes the best reaction to not be stubborn. At this
> moment, there are 2 very successful Spanish FMs in Miami,
> WCMQ and WAMR. WCMQ has a very old audience, which makes it
> less desirable for sales. And WAMR is the traditional
> personality AC. The rest are in transition or uncertainty.
> WRMA is changing, with a new PD, and a rumored change of
> name and format. WXDJ now that the morning guy is a failed
> politician, has a real challenge. Mega has some OK 18-34
> numbers, but the format has limited sales appeal and is
> losing money.
>
> There will likely be more change in the market, as age and
> origin mean that there are only a couple of viable formats
> with mass appeal and some of these options have no
> advertiser appeal. This will actually be a very interesting
> market to watch in 2006.
> >
> > Funny, I didn't realize that Kalle was a stylized
> > version of Calle. I didn't guess the significance.
>
> The "K" instead of the C is a common intentional, playful
> substitution among youth in much of Latin America, just as
> is spelling words without vowels... like the group "RBD"
> which is pronounced "Rebelde." In the case of the "K"
> remeber that the letter does not exist in the traditional
> Spanish alphabet, so it is something tht can often be played
> with... pokito for poquito, etc.
>
J
JM_pstar
Guest
Re: poquito
> >
> > K-tal. A "hip" way of saying, "¿qué tal?"
>
> I don't know what that means. I know "por que?" and "que
> eso?"
"Que tal?" means "What's up?"...I think.
> >
> > K-tal. A "hip" way of saying, "¿qué tal?"
>
> I don't know what that means. I know "por que?" and "que
> eso?"
"Que tal?" means "What's up?"...I think.
9
954
Guest
Habari gani!
> > > K-tal. A "hip" way of saying, "¿qué tal?"
> >
> > I don't know what that means. I know "por que?" and "que
> > eso?"
>
>
> "Que tal?" means "What's up?"...I think.
I know how to say that in three languages.
"Habari gani?" in Swahili.
"What's happening?" in Jive.
"Wassup?" in Ebonics.
73s from 954<P ID="signature">______________
Prairie Home Companion Coming To Miami in Feb!
South Florida Radio Pages</P>
> > > K-tal. A "hip" way of saying, "¿qué tal?"
> >
> > I don't know what that means. I know "por que?" and "que
> > eso?"
>
>
> "Que tal?" means "What's up?"...I think.
I know how to say that in three languages.
"Habari gani?" in Swahili.
"What's happening?" in Jive.
"Wassup?" in Ebonics.
73s from 954<P ID="signature">______________
Prairie Home Companion Coming To Miami in Feb!
South Florida Radio Pages</P>
Re: More nasty things to say...
> Let me see if I understand:
> WAMR will change format? Well, Since they are making endless
> mistakes with WRTO (they killed it again, remember: Nothing
> will happen with this dead and buried station) it's obvious
> that they want to screw another station, so their most
> succesfull FM station is the next target. They changed the
> PD, they will change the format... Why? It's their best FM
> station, they are full of ads, have a strong branding
> presence, why? You work for them you know what's going on
> there, dude...
The cluster PD in Miami was my PD in Puerto Rico where we has the only occurences of one company having the #1, #2 and #3 station s in a 132 station market ever. WAMR is up by a significant amount since his arrival.
>
> I guess Tony Campos will be the next WRMA's PD soon, since
> SBS can't find the right guy to replace German Estrada and
> make this station get at least ONE listener.
That is SBS's problem. They have never been able to beat WAMR since I became involved in the launch of WAMR in 1996.
>
> Now, you said that WCMQ has a very old audience, which makes
> it
> less desirable for sales. Dude, this station has endless
> commercial breaks, and as far as I know, they are not giving
> commercials for free, so I guess advertisers and their
> agencies don't care too much about how old is the cuban
> listening to Clasica, they see the numbers and they buy. The
> same with most of other stations.
The rates are lower. Stations price thir spots based on the delivery of sales demos, not 12+. You do not know much about the sales and operation of radio, do you?
In the last reporting year, WAMR billed $18,300,000 and WCMQ billed $8,600,000. There must be a difference in the ad rates. Maybe about 60% lower for WCMQ, huh? So you understnd, WAMR bills about 2.25 times what WCMQ bills because WCMQ has a lot of listeners outside the desirable sales demos, so they price the spots much cheaper.
FYI, WRTO billed more than WCMQ, changes and all. And that is what radio is about.
>
> I still thinking as we've been discussing for more than a
> year that Miami needs new ideas, new talent something
> thought and worked OUT of this matches box... Yes, I know
> the answer: This is not what people like, this is not what
> people wants to listen in the radio, blah blah blah...
Of course, this comes after your horribly rude and arrogant condemnation of Mexican regional music or your assertion that nobody liked "Feliz Navidad" when millions of Mexicans like that music and millions of people feel "Christmasy" on hearing that song... the fact is it is the listener who determines programming. In Miami, they do not want the things you apparently thing they need. Tough for you. (See the Spanish Format board to see the ethnocentric, remarkably insensitive comments of this poster there...)
> So,
> let's suppose that you are asked to take care of the
> situation, you have to move to Miami and "coger el toro por
> los cuernos" and make this station # 1. You are not afraid
> of that, you know how to do it, so you move here and start
> from scratch, you must make the audience to love your
> station and your investors to love the money they are making
> in their station just thank to your revolutionary -or maybe
> not- new station.... What would you do? Talk to me, Dave...
I did the design of WAMR 12 years ago, right down to setting up the music rotations. The current change was my original idea too. I do not have to move to Miami. I have programmed or managed a half dozen stations in Miami since the 70´s.
You, on the other hand, have done nothing recognizable in that market.
> Let me see if I understand:
> WAMR will change format? Well, Since they are making endless
> mistakes with WRTO (they killed it again, remember: Nothing
> will happen with this dead and buried station) it's obvious
> that they want to screw another station, so their most
> succesfull FM station is the next target. They changed the
> PD, they will change the format... Why? It's their best FM
> station, they are full of ads, have a strong branding
> presence, why? You work for them you know what's going on
> there, dude...
The cluster PD in Miami was my PD in Puerto Rico where we has the only occurences of one company having the #1, #2 and #3 station s in a 132 station market ever. WAMR is up by a significant amount since his arrival.
>
> I guess Tony Campos will be the next WRMA's PD soon, since
> SBS can't find the right guy to replace German Estrada and
> make this station get at least ONE listener.
That is SBS's problem. They have never been able to beat WAMR since I became involved in the launch of WAMR in 1996.
>
> Now, you said that WCMQ has a very old audience, which makes
> it
> less desirable for sales. Dude, this station has endless
> commercial breaks, and as far as I know, they are not giving
> commercials for free, so I guess advertisers and their
> agencies don't care too much about how old is the cuban
> listening to Clasica, they see the numbers and they buy. The
> same with most of other stations.
The rates are lower. Stations price thir spots based on the delivery of sales demos, not 12+. You do not know much about the sales and operation of radio, do you?
In the last reporting year, WAMR billed $18,300,000 and WCMQ billed $8,600,000. There must be a difference in the ad rates. Maybe about 60% lower for WCMQ, huh? So you understnd, WAMR bills about 2.25 times what WCMQ bills because WCMQ has a lot of listeners outside the desirable sales demos, so they price the spots much cheaper.
FYI, WRTO billed more than WCMQ, changes and all. And that is what radio is about.
>
> I still thinking as we've been discussing for more than a
> year that Miami needs new ideas, new talent something
> thought and worked OUT of this matches box... Yes, I know
> the answer: This is not what people like, this is not what
> people wants to listen in the radio, blah blah blah...
Of course, this comes after your horribly rude and arrogant condemnation of Mexican regional music or your assertion that nobody liked "Feliz Navidad" when millions of Mexicans like that music and millions of people feel "Christmasy" on hearing that song... the fact is it is the listener who determines programming. In Miami, they do not want the things you apparently thing they need. Tough for you. (See the Spanish Format board to see the ethnocentric, remarkably insensitive comments of this poster there...)
> So,
> let's suppose that you are asked to take care of the
> situation, you have to move to Miami and "coger el toro por
> los cuernos" and make this station # 1. You are not afraid
> of that, you know how to do it, so you move here and start
> from scratch, you must make the audience to love your
> station and your investors to love the money they are making
> in their station just thank to your revolutionary -or maybe
> not- new station.... What would you do? Talk to me, Dave...
I did the design of WAMR 12 years ago, right down to setting up the music rotations. The current change was my original idea too. I do not have to move to Miami. I have programmed or managed a half dozen stations in Miami since the 70´s.
You, on the other hand, have done nothing recognizable in that market.
Re: More nasty things to say...
So advertisers chooses Clasica because it's cheap, not because its audience? I advertise in both stations and I pay the same rate in both stations, pal. So WCMQ is charging me more!?
I still thinking that playing the same song every Christmas season denotes that they are in "automatic" and they don't do anything to make it sound a little bit different. You missunderstood me, my friend... I agree with season songs and it's great to have them in the radio, but after a couple of years listening to exactly the same thing really sucks. I absolutely respect mexicans (their culture and uses) but I have the right to think that that music sucks!!!!! Even if you like it, guey.
Finally, what do you mean with "I didn't do nothing recognizable in this market"? Do I need to do something recognizable to give my opinion in a forum? This is too much "Fidel". If what I think is not what this market wants, doesn't mean that I cant say what I have in mind, right?. I am sorry you don't want to come to miami... There are too many nice retirement homes here, think about it.
> > Let me see if I understand:
> > WAMR will change format? Well, Since they are making
> endless
> > mistakes with WRTO (they killed it again, remember:
> Nothing
> > will happen with this dead and buried station) it's
> obvious
> > that they want to screw another station, so their most
> > succesfull FM station is the next target. They changed the
>
> > PD, they will change the format... Why? It's their best FM
>
> > station, they are full of ads, have a strong branding
> > presence, why? You work for them you know what's going on
> > there, dude...
>
> The cluster PD in Miami was my PD in Puerto Rico where we
> has the only occurences of one company having the #1, #2 and
> #3 station s in a 132 station market ever. WAMR is up by a
> significant amount since his arrival.
> >
> > I guess Tony Campos will be the next WRMA's PD soon, since
>
> > SBS can't find the right guy to replace German Estrada and
>
> > make this station get at least ONE listener.
>
> That is SBS's problem. They have never been able to beat
> WAMR since I became involved in the launch of WAMR in 1996.
>
> >
> > Now, you said that WCMQ has a very old audience, which
> makes
> > it
> > less desirable for sales. Dude, this station has endless
> > commercial breaks, and as far as I know, they are not
> giving
> > commercials for free, so I guess advertisers and their
> > agencies don't care too much about how old is the cuban
> > listening to Clasica, they see the numbers and they buy.
> The
> > same with most of other stations.
>
> The rates are lower. Stations price thir spots based on the
> delivery of sales demos, not 12+. You do not know much about
> the sales and operation of radio, do you?
>
> In the last reporting year, WAMR billed $18,300,000 and WCMQ
> billed $8,600,000. There must be a difference in the ad
> rates. Maybe about 60% lower for WCMQ, huh? So you
> understnd, WAMR bills about 2.25 times what WCMQ bills
> because WCMQ has a lot of listeners outside the desirable
> sales demos, so they price the spots much cheaper.
>
> FYI, WRTO billed more than WCMQ, changes and all. And that
> is what radio is about.
> >
> > I still thinking as we've been discussing for more than a
> > year that Miami needs new ideas, new talent something
> > thought and worked OUT of this matches box... Yes, I know
> > the answer: This is not what people like, this is not what
>
> > people wants to listen in the radio, blah blah blah...
>
> Of course, this comes after your horribly rude and arrogant
> condemnation of Mexican regional music or your assertion
> that nobody liked "Feliz Navidad" when millions of Mexicans
> like that music and millions of people feel "Christmasy" on
> hearing that song... the fact is it is the listener who
> determines programming. In Miami, they do not want the
> things you apparently thing they need. Tough for you. (See
> the Spanish Format board to see the ethnocentric, remarkably
> insensitive comments of this poster there...)
>
> > So,
> > let's suppose that you are asked to take care of the
> > situation, you have to move to Miami and "coger el toro
> por
> > los cuernos" and make this station # 1. You are not afraid
>
> > of that, you know how to do it, so you move here and start
>
> > from scratch, you must make the audience to love your
> > station and your investors to love the money they are
> making
> > in their station just thank to your revolutionary -or
> maybe
> > not- new station.... What would you do? Talk to me,
> Dave...
>
> I did the design of WAMR 12 years ago, right down to setting
> up the music rotations. The current change was my original
> idea too. I do not have to move to Miami. I have programmed
> or managed a half dozen stations in Miami since the 70´s.
>
> You, on the other hand, have done nothing recognizable in
> that market.
>
So advertisers chooses Clasica because it's cheap, not because its audience? I advertise in both stations and I pay the same rate in both stations, pal. So WCMQ is charging me more!?
I still thinking that playing the same song every Christmas season denotes that they are in "automatic" and they don't do anything to make it sound a little bit different. You missunderstood me, my friend... I agree with season songs and it's great to have them in the radio, but after a couple of years listening to exactly the same thing really sucks. I absolutely respect mexicans (their culture and uses) but I have the right to think that that music sucks!!!!! Even if you like it, guey.
Finally, what do you mean with "I didn't do nothing recognizable in this market"? Do I need to do something recognizable to give my opinion in a forum? This is too much "Fidel". If what I think is not what this market wants, doesn't mean that I cant say what I have in mind, right?. I am sorry you don't want to come to miami... There are too many nice retirement homes here, think about it.
> > Let me see if I understand:
> > WAMR will change format? Well, Since they are making
> endless
> > mistakes with WRTO (they killed it again, remember:
> Nothing
> > will happen with this dead and buried station) it's
> obvious
> > that they want to screw another station, so their most
> > succesfull FM station is the next target. They changed the
>
> > PD, they will change the format... Why? It's their best FM
>
> > station, they are full of ads, have a strong branding
> > presence, why? You work for them you know what's going on
> > there, dude...
>
> The cluster PD in Miami was my PD in Puerto Rico where we
> has the only occurences of one company having the #1, #2 and
> #3 station s in a 132 station market ever. WAMR is up by a
> significant amount since his arrival.
> >
> > I guess Tony Campos will be the next WRMA's PD soon, since
>
> > SBS can't find the right guy to replace German Estrada and
>
> > make this station get at least ONE listener.
>
> That is SBS's problem. They have never been able to beat
> WAMR since I became involved in the launch of WAMR in 1996.
>
> >
> > Now, you said that WCMQ has a very old audience, which
> makes
> > it
> > less desirable for sales. Dude, this station has endless
> > commercial breaks, and as far as I know, they are not
> giving
> > commercials for free, so I guess advertisers and their
> > agencies don't care too much about how old is the cuban
> > listening to Clasica, they see the numbers and they buy.
> The
> > same with most of other stations.
>
> The rates are lower. Stations price thir spots based on the
> delivery of sales demos, not 12+. You do not know much about
> the sales and operation of radio, do you?
>
> In the last reporting year, WAMR billed $18,300,000 and WCMQ
> billed $8,600,000. There must be a difference in the ad
> rates. Maybe about 60% lower for WCMQ, huh? So you
> understnd, WAMR bills about 2.25 times what WCMQ bills
> because WCMQ has a lot of listeners outside the desirable
> sales demos, so they price the spots much cheaper.
>
> FYI, WRTO billed more than WCMQ, changes and all. And that
> is what radio is about.
> >
> > I still thinking as we've been discussing for more than a
> > year that Miami needs new ideas, new talent something
> > thought and worked OUT of this matches box... Yes, I know
> > the answer: This is not what people like, this is not what
>
> > people wants to listen in the radio, blah blah blah...
>
> Of course, this comes after your horribly rude and arrogant
> condemnation of Mexican regional music or your assertion
> that nobody liked "Feliz Navidad" when millions of Mexicans
> like that music and millions of people feel "Christmasy" on
> hearing that song... the fact is it is the listener who
> determines programming. In Miami, they do not want the
> things you apparently thing they need. Tough for you. (See
> the Spanish Format board to see the ethnocentric, remarkably
> insensitive comments of this poster there...)
>
> > So,
> > let's suppose that you are asked to take care of the
> > situation, you have to move to Miami and "coger el toro
> por
> > los cuernos" and make this station # 1. You are not afraid
>
> > of that, you know how to do it, so you move here and start
>
> > from scratch, you must make the audience to love your
> > station and your investors to love the money they are
> making
> > in their station just thank to your revolutionary -or
> maybe
> > not- new station.... What would you do? Talk to me,
> Dave...
>
> I did the design of WAMR 12 years ago, right down to setting
> up the music rotations. The current change was my original
> idea too. I do not have to move to Miami. I have programmed
> or managed a half dozen stations in Miami since the 70´s.
>
> You, on the other hand, have done nothing recognizable in
> that market.
>
Re: More nasty things to say...
> So advertisers chooses Clasica because it's cheap, not
> because its audience? I advertise in both stations and I pay
> the same rate in both stations, pal. So WCMQ is charging me
> more!?
Agencies choose a stations based on CPP. Miami has a high percentage of transactional advertisers, so obviously, based on billing, WCMQ is selling for about 60% less per spot than WAMR. Unless there are some abvertisers looking for 55+, which is highly uncommon, rates are a funciton of the sales demos.
>
> I still thinking that playing the same song every Christmas
> season denotes that they are in "automatic" and they don't
> do anything to make it sound a little bit different.
Several note programmmers were interviewed in Inside Radio in December. Their advice for All-Christmas formats was, "don't play new music. Stick with the standards in thie roriginal versions... the ones with strong emotional and heritage appeal." None of the successful all-Christmas stations played any new music.
> You
> missunderstood me, my friend... I agree with season songs
> and it's great to have them in the radio, but after a couple
> of years listening to exactly the same thing really sucks.
That is what 99% of listeners want! Familiar songs with meaning and tradition.
> I
> absolutely respect mexicans (their culture and uses) but I
> have the right to think that that music sucks!!!!! Even if
> you like it, guey.
Your comments on the other group were rude and tasteless, and an offense to people who like this music. Saying yo do not know how anyone can listen to it is hardly polite or civilized.
>
> Finally, what do you mean with "I didn't do nothing
> recognizable in this market"? Do I need to do something
> recognizable to give my opinion in a forum?
When you starte, rudely and meanly telling stations what to do, you should have some kind of cred. In your case, you do not. And you are misstating facts, frequently.
> This is too
> much "Fidel". If what I think is not what this market wants,
> doesn't mean that I cant say what I have in mind, right?. I
> am sorry you don't want to come to miami... There are too
> many nice retirement homes here, think about it.
I go to Miami often. But to know what is going on, I do not need to be there every day. I went to Argentina 4 times a year, and my work there produced a #1 station in 25 days that is still #1 6 years later.
> So advertisers chooses Clasica because it's cheap, not
> because its audience? I advertise in both stations and I pay
> the same rate in both stations, pal. So WCMQ is charging me
> more!?
Agencies choose a stations based on CPP. Miami has a high percentage of transactional advertisers, so obviously, based on billing, WCMQ is selling for about 60% less per spot than WAMR. Unless there are some abvertisers looking for 55+, which is highly uncommon, rates are a funciton of the sales demos.
>
> I still thinking that playing the same song every Christmas
> season denotes that they are in "automatic" and they don't
> do anything to make it sound a little bit different.
Several note programmmers were interviewed in Inside Radio in December. Their advice for All-Christmas formats was, "don't play new music. Stick with the standards in thie roriginal versions... the ones with strong emotional and heritage appeal." None of the successful all-Christmas stations played any new music.
> You
> missunderstood me, my friend... I agree with season songs
> and it's great to have them in the radio, but after a couple
> of years listening to exactly the same thing really sucks.
That is what 99% of listeners want! Familiar songs with meaning and tradition.
> I
> absolutely respect mexicans (their culture and uses) but I
> have the right to think that that music sucks!!!!! Even if
> you like it, guey.
Your comments on the other group were rude and tasteless, and an offense to people who like this music. Saying yo do not know how anyone can listen to it is hardly polite or civilized.
>
> Finally, what do you mean with "I didn't do nothing
> recognizable in this market"? Do I need to do something
> recognizable to give my opinion in a forum?
When you starte, rudely and meanly telling stations what to do, you should have some kind of cred. In your case, you do not. And you are misstating facts, frequently.
> This is too
> much "Fidel". If what I think is not what this market wants,
> doesn't mean that I cant say what I have in mind, right?. I
> am sorry you don't want to come to miami... There are too
> many nice retirement homes here, think about it.
I go to Miami often. But to know what is going on, I do not need to be there every day. I went to Argentina 4 times a year, and my work there produced a #1 station in 25 days that is still #1 6 years later.
- Status