As noted in the "Arizona Auction 109" thread, the station took two downgrades as it migrated to Fort Mohave. Still, the owners certainly have uncovered "the secret sauce" that makes this local market work. The ad load on KPKR is pretty amazing. Oh yes, I do hear the legal ID for KIDD now has been added, usually after the TOH state network news insert (California or Arizona... they carry both.). Still, the cost per thousand pop count on the auction was steep thanks to a multiround bidding war; same can be said for their Desert Hills KVSU prize.