S
sslew
Guest
Anyone hear about COX bringing back KIRO Radio back to 3rd and Broad??
-
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K
Khafre
Guest
> Anyone hear about COX bringing back KIRO Radio back to 3rd
> and Broad??
>
Highly unlikely given it is the ultimate Entercom cash cow here in Seattle.
> and Broad??
>
Highly unlikely given it is the ultimate Entercom cash cow here in Seattle.
O
OttoM
Guest
> > Anyone hear about COX bringing back KIRO Radio back to 3rd
>
> > and Broad??
> >
> Highly unlikely given it is the ultimate Entercom cash cow
> here in Seattle.
>
Not only that, Cox Radio and TV are two separate companies.
I did hear, however, that Clendening is resurrecting "Radio In The Box" as an effort to get the ratings KIRO did in '94.
>
> > and Broad??
> >
> Highly unlikely given it is the ultimate Entercom cash cow
> here in Seattle.
>
Not only that, Cox Radio and TV are two separate companies.
I did hear, however, that Clendening is resurrecting "Radio In The Box" as an effort to get the ratings KIRO did in '94.
A
AQH
Guest
> I did hear, however, that Clendening is resurrecting "Radio
> In The Box" as an effort to get the ratings KIRO did in '94.
News out of the box. Was that the biggest TV disaster or what?
> In The Box" as an effort to get the ratings KIRO did in '94.
News out of the box. Was that the biggest TV disaster or what?
> I did hear, however, that Clendening is resurrecting
> "Radio In The Box" as an effort to get the ratings KIRO did in '94.
> News out of the box. Was that the biggest TV disaster or what?
What has always bugged me is that it SHOULD NOT have been a disaster. I have always blamed the marketing folks for jamming the hatchet in the concept! Set these expectations where everyone was watching anchors move and so forth when the real concept was consolidating news assets and using them all to tell the story. AM/TV were primarily news products; and the FM was intended to be deeper background, interviews, etc. In a way it's the same concept behind what KOMO is doing today.
But, of course, the agency people assume that audiences are complete idiots and wouldn't "GET" the concept of enhancing news, so they blew it up to be all about "being different" rather than "being better".
What really saddened me was that Andy Ludlum had to field the blame for the entire fiasco as soon as Ken Hatch starting ripping out his assault rifle on week #2. He, apparently, lacked the kahoonads to SHARE responsibility or shield the team long enough to make appropriate adjustments and move on. Not like KOMO's concept took hold in its first 6 months either...but at least they stood by the concept long enough for it to get some legs.
> "Radio In The Box" as an effort to get the ratings KIRO did in '94.
> News out of the box. Was that the biggest TV disaster or what?
What has always bugged me is that it SHOULD NOT have been a disaster. I have always blamed the marketing folks for jamming the hatchet in the concept! Set these expectations where everyone was watching anchors move and so forth when the real concept was consolidating news assets and using them all to tell the story. AM/TV were primarily news products; and the FM was intended to be deeper background, interviews, etc. In a way it's the same concept behind what KOMO is doing today.
But, of course, the agency people assume that audiences are complete idiots and wouldn't "GET" the concept of enhancing news, so they blew it up to be all about "being different" rather than "being better".
What really saddened me was that Andy Ludlum had to field the blame for the entire fiasco as soon as Ken Hatch starting ripping out his assault rifle on week #2. He, apparently, lacked the kahoonads to SHARE responsibility or shield the team long enough to make appropriate adjustments and move on. Not like KOMO's concept took hold in its first 6 months either...but at least they stood by the concept long enough for it to get some legs.
D
dickfry
Guest
> I did hear, however, that Clendening is resurrecting "Radio
> In The Box" as an effort to get the ratings KIRO did in '94.
>
They've already got KIRO Radio in a Box. They just need 6 strong men to carry it and a 6 foot hole to put it into.
-Digger Dick
> In The Box" as an effort to get the ratings KIRO did in '94.
>
They've already got KIRO Radio in a Box. They just need 6 strong men to carry it and a 6 foot hole to put it into.
-Digger Dick
> > I did hear, however, that Clendening is resurrecting
> > "Radio In The Box" as an effort to get the ratings KIRO
> did in '94.
>
> > News out of the box. Was that the biggest TV disaster or
> what?
>
> What has always bugged me is that it SHOULD NOT have been a
> disaster. I have always blamed the marketing folks for
> jamming the hatchet in the concept! Set these expectations
> where everyone was watching anchors move and so forth when
> the real concept was consolidating news assets and using
> them all to tell the story. AM/TV were primarily news
> products; and the FM was intended to be deeper background,
> interviews, etc. In a way it's the same concept behind what
> KOMO is doing today.
>
> But, of course, the agency people assume that audiences are
> complete idiots and wouldn't "GET" the concept of enhancing
> news, so they blew it up to be all about "being different"
> rather than "being better".
>
> What really saddened me was that Andy Ludlum had to field
> the blame for the entire fiasco as soon as Ken Hatch
> starting ripping out his assault rifle on week #2. He,
> apparently, lacked the kahoonads to SHARE responsibility or
> shield the team long enough to make appropriate adjustments
> and move on. Not like KOMO's concept took hold in its first
> 6 months either...but at least they stood by the concept
> long enough for it to get some legs.
>
When a market like Seattle has immediate overnight ratings it tends to make everyone so damn shortsighted. I can't remember whether Seattle was a metered market in 94 but KIRO's ownership (the Mormon's) certainly would have suffered a few years get it right.
Ironically, the first ratings were great. The station showed real jumps - but the novelty wore off and so the experiement was deemed a failure, when a little tenacity would have paid off well.
> > "Radio In The Box" as an effort to get the ratings KIRO
> did in '94.
>
> > News out of the box. Was that the biggest TV disaster or
> what?
>
> What has always bugged me is that it SHOULD NOT have been a
> disaster. I have always blamed the marketing folks for
> jamming the hatchet in the concept! Set these expectations
> where everyone was watching anchors move and so forth when
> the real concept was consolidating news assets and using
> them all to tell the story. AM/TV were primarily news
> products; and the FM was intended to be deeper background,
> interviews, etc. In a way it's the same concept behind what
> KOMO is doing today.
>
> But, of course, the agency people assume that audiences are
> complete idiots and wouldn't "GET" the concept of enhancing
> news, so they blew it up to be all about "being different"
> rather than "being better".
>
> What really saddened me was that Andy Ludlum had to field
> the blame for the entire fiasco as soon as Ken Hatch
> starting ripping out his assault rifle on week #2. He,
> apparently, lacked the kahoonads to SHARE responsibility or
> shield the team long enough to make appropriate adjustments
> and move on. Not like KOMO's concept took hold in its first
> 6 months either...but at least they stood by the concept
> long enough for it to get some legs.
>
When a market like Seattle has immediate overnight ratings it tends to make everyone so damn shortsighted. I can't remember whether Seattle was a metered market in 94 but KIRO's ownership (the Mormon's) certainly would have suffered a few years get it right.
Ironically, the first ratings were great. The station showed real jumps - but the novelty wore off and so the experiement was deemed a failure, when a little tenacity would have paid off well.
A
AQH
Guest
Bottom line is that it was likely ahead of its time. You see CNN doing that type of walking around during their midday snoozefests. Doesn't add anything in news credibility or in style points to me at all. It has even affected the way reporters do their reports now. Long gone are the days of the pre-recorded cutaway -- now it's an unnecessary live shot 'on the scene' of a story that ended hours (or in some case, days) ago. What a waste, only tells me the reporter was late on the scene.
Newscasts hadn't fully evolved into the 'infotainment' style it is now. Also, we have things like the internet, MSNBC and Fox News competing against each other for precious share compared to 1994.
Yes, give KIRO credit for trying. But something so far advanced in such a sleepy, vanilla market such as Seattle was doomed.
Newscasts hadn't fully evolved into the 'infotainment' style it is now. Also, we have things like the internet, MSNBC and Fox News competing against each other for precious share compared to 1994.
Yes, give KIRO credit for trying. But something so far advanced in such a sleepy, vanilla market such as Seattle was doomed.
> > > I did hear, however, that Clendening is resurrecting
> > > "Radio In The Box" as an effort to get the ratings KIRO
> > did in '94.
> >
> > > News out of the box. Was that the biggest TV disaster
> or
> > what?
> >
> > What has always bugged me is that it SHOULD NOT have been
> a
> > disaster. I have always blamed the marketing folks for
> > jamming the hatchet in the concept! Set these
> expectations
> > where everyone was watching anchors move and so forth when
>
> > the real concept was consolidating news assets and using
> > them all to tell the story. AM/TV were primarily news
> > products; and the FM was intended to be deeper background,
>
> > interviews, etc. In a way it's the same concept behind
> what
> > KOMO is doing today.
> >
> > But, of course, the agency people assume that audiences
> are
> > complete idiots and wouldn't "GET" the concept of
> enhancing
> > news, so they blew it up to be all about "being different"
>
> > rather than "being better".
> >
> > What really saddened me was that Andy Ludlum had to field
> > the blame for the entire fiasco as soon as Ken Hatch
> > starting ripping out his assault rifle on week #2. He,
> > apparently, lacked the kahoonads to SHARE responsibility
> or
> > shield the team long enough to make appropriate
> adjustments
> > and move on. Not like KOMO's concept took hold in its
> first
> > 6 months either...but at least they stood by the concept
> > long enough for it to get some legs.
> >
> When a market like Seattle has immediate overnight ratings
> it tends to make everyone so damn shortsighted. I can't
> remember whether Seattle was a metered market in 94 but
> KIRO's ownership (the Mormon's) certainly would have
> suffered a few years get it right.
>
> Ironically, the first ratings were great. The station
> showed real jumps - but the novelty wore off and so the
> experiement was deemed a failure, when a little tenacity
> would have paid off well.
What probably killed it was the fact the news anchors for the News Outside The Box scheme were taught to walk around the set by choreographers from the Seattle Ballet. Susan Hutchinson quit and thousands of viewers begged the station not to allow Steve Raible to do any more pirouettes before the cameras. It was also noted the then brand new KIRO news logo of 1993 was almost a total rip off of Seattle Gay News's logo...
>
<P ID="signature">______________
"If I were in this business only for the business, I wouldn't be in this business." Samuel Goldwyn
[email protected]
</P>
> > > "Radio In The Box" as an effort to get the ratings KIRO
> > did in '94.
> >
> > > News out of the box. Was that the biggest TV disaster
> or
> > what?
> >
> > What has always bugged me is that it SHOULD NOT have been
> a
> > disaster. I have always blamed the marketing folks for
> > jamming the hatchet in the concept! Set these
> expectations
> > where everyone was watching anchors move and so forth when
>
> > the real concept was consolidating news assets and using
> > them all to tell the story. AM/TV were primarily news
> > products; and the FM was intended to be deeper background,
>
> > interviews, etc. In a way it's the same concept behind
> what
> > KOMO is doing today.
> >
> > But, of course, the agency people assume that audiences
> are
> > complete idiots and wouldn't "GET" the concept of
> enhancing
> > news, so they blew it up to be all about "being different"
>
> > rather than "being better".
> >
> > What really saddened me was that Andy Ludlum had to field
> > the blame for the entire fiasco as soon as Ken Hatch
> > starting ripping out his assault rifle on week #2. He,
> > apparently, lacked the kahoonads to SHARE responsibility
> or
> > shield the team long enough to make appropriate
> adjustments
> > and move on. Not like KOMO's concept took hold in its
> first
> > 6 months either...but at least they stood by the concept
> > long enough for it to get some legs.
> >
> When a market like Seattle has immediate overnight ratings
> it tends to make everyone so damn shortsighted. I can't
> remember whether Seattle was a metered market in 94 but
> KIRO's ownership (the Mormon's) certainly would have
> suffered a few years get it right.
>
> Ironically, the first ratings were great. The station
> showed real jumps - but the novelty wore off and so the
> experiement was deemed a failure, when a little tenacity
> would have paid off well.
What probably killed it was the fact the news anchors for the News Outside The Box scheme were taught to walk around the set by choreographers from the Seattle Ballet. Susan Hutchinson quit and thousands of viewers begged the station not to allow Steve Raible to do any more pirouettes before the cameras. It was also noted the then brand new KIRO news logo of 1993 was almost a total rip off of Seattle Gay News's logo...
>
<P ID="signature">______________
"If I were in this business only for the business, I wouldn't be in this business." Samuel Goldwyn
[email protected]
</P>
H
honest_phil
Guest
>
> Not only that, Cox Radio and TV are two separate companies.
>
Actually, the tv and radio unit are both part of Cox Enterpises. The company's core businesses are Cox Communications, Manheim, Cox Newspapers, Cox Television, Cox Radio and AutoTrader.com.
http://www.coxenterprises.com/corp/...atingcompanies.htm?Vermenu=operatingcompanies
> Not only that, Cox Radio and TV are two separate companies.
>
Actually, the tv and radio unit are both part of Cox Enterpises. The company's core businesses are Cox Communications, Manheim, Cox Newspapers, Cox Television, Cox Radio and AutoTrader.com.
http://www.coxenterprises.com/corp/...atingcompanies.htm?Vermenu=operatingcompanies
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