KING is way underutilizing Steve Bunin.

[seatownmedia]

But haven’t we already concluded young people don’t watch local news?

 

[fordranger797]

As a younger person, I’m glad to see young people getting a shot. With that being said, that is dependent on how good of a job they do. It seems like KING has been a bit of a revolving door as of late.

 

[PTBoardOp94]

Younger audience wants feel good and consumer stories presented by someone in their age group.

I certainly agree, as a millennial. The "If it bleeds it leads" format is lazy at best.

It seems like KING has been a bit of a revolving door as of late.

Seems to me all of TV news is that way.

 

[Kelly A]

But haven’t we already concluded young people don’t watch local news?

Most local newscasts target adults 25-54. You can't build that audience by doing the same thing as thirty years ago anchored by people who are older than the target.

 

[formeraa]

Ah, that makes sense. The Gray station in Phoenix has a "Feel Good" segment every day during virtually every newscast now. They've also expanded their "Teacher of the Week" program.