My philosophy on "Dance"
The Kelly Osbourne record is a "stiff". Catchy tune, but a stiff nonetheless.
True, females (18-34) like danceable music. But, "dance" music hasn't really evolved over the last 10 years. Listen to Energy in San Franciso and you'll know what I mean. It all sounds as if it was recorded in 1995. And yes...I listen to a lot of the new stuff.
Like it or not..."Hip/Hop" has taken the place of "dance" as the club/lifestyle music of choice for *most* 18-34 year old females. Couple that with the lack of quality, commercial "dance" and you have a dead format. Yes...there are a lot of people that are truly passionate about dance/club music. But...there are also a lot of people passionately into polka, jazz and classical. With a few exceptions you really don't see these genres generating a lot of sales, nor do you see them as terribly profitable radio music formats.
That being said...I think more stations could incorporate "dance" titles into their playlists. In moderation, of course. The DHT record comes immediately to mind. Z-100 in NY has a nice balance of rock, hip-hop, pop and dance. CHR/Mainstream needs some friggin' BPMs. It's all so mid-tempo.
I just don't think a 1990 style dance format would work...anywhere.
It's just not mass appeal anymore.
> This is great news! After consulting with their web site I
> found out they played One Word at 3:02 AM on 6/18. They do
> test newer music during the overnights, lets hope that the
> song tests well enough to move into a more lucrative
> rotation schedule. It would be great (IMHO) if Beasley
> capitalizes on the opportunity to take Wired in the
> direction of its sister station Power 96 from the late
> 90s/early 2000s when they played dance music alongside the
> hip hop.
>
> > Yes they are this song has been doing very well
> >
>