K
KMRichards
Guest
Re: Oldies are dying off.
> Classical has not been a great ratings or revenue winner is
> Los Angeles ever. 92.3 KFAC was junked by Evergreen Media in
> 1989 because it had much less than zero growth potential.
Also, Evergreen had a huge debt service that Classical would never bring in enough revenue to cover. (Of course, neither did "Rock With A Beat", but that's a different thread for us to discuss sometime.)
> And now KMZT is off about 1/3 of their ratings (and revenue)
> over the last year and slipping. He'll change the format to
> oldies given the opportunity (K-Earth's demise). It won't be
> the first time he has changed the format of the FM...or AM's
> (which he changes almost annually on average).
I very much agree. Saul has, from time to time, sold off stations to keep KMZT afloat. (AM 1510 in the Bay Area is the latest.) All it would take is KRTH switching while KMZT is in a cash flow slump, and Saul will seriously consider the idea.
Besides, a 70s-focused Oldies on 105.1 could be sold in combo with 1260/540.
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> Classical has not been a great ratings or revenue winner is
> Los Angeles ever. 92.3 KFAC was junked by Evergreen Media in
> 1989 because it had much less than zero growth potential.
Also, Evergreen had a huge debt service that Classical would never bring in enough revenue to cover. (Of course, neither did "Rock With A Beat", but that's a different thread for us to discuss sometime.)
> And now KMZT is off about 1/3 of their ratings (and revenue)
> over the last year and slipping. He'll change the format to
> oldies given the opportunity (K-Earth's demise). It won't be
> the first time he has changed the format of the FM...or AM's
> (which he changes almost annually on average).
I very much agree. Saul has, from time to time, sold off stations to keep KMZT afloat. (AM 1510 in the Bay Area is the latest.) All it would take is KRTH switching while KMZT is in a cash flow slump, and Saul will seriously consider the idea.
Besides, a 70s-focused Oldies on 105.1 could be sold in combo with 1260/540.
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