D
dbdigital
Guest
Here is a sales and/or management horror story that a friend of mine who works as on-air talent for a Clear Channel cluster in the Midwest told me.
Today, while the salesmen at this particular cluster were out having lunch, the sales manager took away all of their office chairs. When they came back, the manager told the salesmen that they could "buy back" their chairs as soon as they sold $5000.00 worth of air time.
Now I would expect something like this from a car dealership but it strikes me as low and degrading for a radio station, and a highly successful one at that. Of course, it may be business as usual for Clear Channel, the "Wal-Mart of radio", but is this kind of sales "incentive" typical for radio stations?
db
Today, while the salesmen at this particular cluster were out having lunch, the sales manager took away all of their office chairs. When they came back, the manager told the salesmen that they could "buy back" their chairs as soon as they sold $5000.00 worth of air time.
Now I would expect something like this from a car dealership but it strikes me as low and degrading for a radio station, and a highly successful one at that. Of course, it may be business as usual for Clear Channel, the "Wal-Mart of radio", but is this kind of sales "incentive" typical for radio stations?
db