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Is this the coming thing (Brisco & Bowler)?

I've heard stations that claim they're broadcasting from the "sponsor name here" studios. it sounds like something similar to that.
 
To put it in context, this is one of the lowest rated stations in Norfolk. It ranks #17 in 6+, just above the college stations,

So congrats to them for finding a way to entice a big local advertiser to spend money on a low rated station.
 
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