> WHY is IBOC the standard and in the UK it's DAB?
There's really not a worldwide standard with respect to which bands will be the new home for radio, though apparently all other nations will be using Eureka. For example, France and Canada will be using the L-band while the UK and most other nations will be using frequencies in the 200+ mHz areas. One of the reasons for IBOC in the US is that spectrum is less plentiful. The L-band, for example, is used by the US military. Another reason is the vast areas stations in the US have to cover. The L-band would likely not work here when you consider it takes multiple pods (transmitters; think 5 or 6 booster signals for every radio station) for a station to cover a big city. Last I heard, Toronto and other large cities still had plenty of nulls despite multiple transmitters. 70 mile coverage radii just don't happen in the L-band. Generally, the higher the frequency, the poorer the range per kilowatt. In most other countries, AM and FM stations don't cover nearly the same area. So, they can afford to go to a higher frequency for the same or similar coverage without it being cost prohibitive. And, yes, there are definitely some other less intelligent reasons for IBOC, like the fear of a spectrum auction.
> I don't ever see complaints in the UK about DAB like we see
> here with IBOC.
Probably at least partly because you don't live in the UK. Last I heard, support for DAB in the UK (and most other countries) was pretty tepid with DAB receivers collecting dust on retail shelves. Many of them also have 40-60 year plans to convert to the new system. That means this 30-something will be retired, or maybe even dead, before DAB becomes the only way to listen to these radio stations. The fact that US broadcasters are trying to convert to digital on the exact same signal they're using for analog is ripe for trouble and complaints. Of course, if you have an IBOC receiver, you don't hear all the hiss and interference. However, my radio sounds fine, and I don't feel like spending a ton just for digital. I'm certainly not alone on that one.