When you consider the fastest growing automotive company in the U.S. (Nissan) is not bullish on HD Radio, that hurts its potential to grow.
Doesn't HD buy its way into car entertainment systems the way SiriusXM does? So what's Nissan's price? As the WWF's "Million Dollar Man" used to say, everybody has one.
No, HD does not pay to get into cars as there is no return on the investment.
No, HD does not pay to get into cars as there is no return on the investment. They make their money selling the chips or the right to produce the chips to the electronics suppliers of the car manufacturers.
Right there is the big reason why HD Radio is in the state its in. It in fact costs car companies money to include HD. Very few manufacturers are motivated to spend licensing money for a radio chip, when AM & FM are available license-free. It's why I continue to say that it's hard to judge the value of HD until after the patent expires.