JohnJax said:
I knew this string would generate a lot of response. However, I think what we need to remember WHY edits take place or songs wind up dropped from rotation all together. Sometimes the PD and/or the GM are in a tough situation. There are a lot of balls to juggle given revenue, ratings and market responsiveness. It's great playing Sunday Morning quarterback in these forums but what we say here may very well differ "in the real world."
If an advertiser found a particular song or lyric in that song offensive and threatened to go elsewhere, what would you do? While it's great to stand up for things, if revenue dropped as a result of the decision to tell the advertiser to go pound salt, I wouldn't want to be in the position to explain the revenue loss to upper managment. Maybe that chance would never even come.
Some areas of the country are more conservative than others. If the audience reacts negatively through phone calls, emails etc., the GM would have to really consider the risks vs. the rewards of doing nothing. Anyway, we may not like how things are done currently or in the past, and perhaps many of us would wind up doing the same. Thoughts?
I once got in hot water with some listeners (probably stay-at-home moms and housewives), literally for using the word, "crotch" on the air! :
Let me set this up for you:
It was the early '90s, and I had a job at a station in a small town. The GM wanted us to read these stupid celebrity news stories (that we got off the wire service they had at the time) over the air. I
never thought this was a good idea, but I went along with it. :
One day, a story came over the wire about Michael Jackson editing out the crotch-grabbing scenes from the "Black or White" music video. I'm sure most of you remember that! :
Anyway, I read the story over the air, without thinking much of it. For the next 10-15 minutes or so, I got calls from moms of small children berating me for saying the word "crotch"! Gimme a break! Anyway, I knew it would die down soon, because it was a fleeting thing, but I was concerned that there might be some longer-term fallout from it. I needn't have worried. The next day, the GM himself used the story, and according to our then-news director, used the word "crotch" twice! I just wonder if any of those housewives berated HIM for the use of the word!
(I should point out that anytime a wire story contained something potentially offensive, there would be a disclaimer both preceding and following the story, warning about the offensive content. I should further point out that the Michael Jackson story contained NO such disclaimers!) This was not the only time I was ever harassed by listeners for using these stupid celebrity news stories, just the one time that stood out in my mind the most. Now do you understand why I hated using these stupid celebrity news items?