What should have been done was to put HD on a separate band as was done in Europe. Then you could've had reasonable bitrates and multichannel broadcasting. But digital radio hasn't exactly been a great success there, either. Possibly that's because that would require buying a new radio, and most people do that these days only indirectly through the purchase of a vehicle.HD is a great idea that tripped over the dollar signs. Its the best kept secret in the radio business; like a previous poster said, there are many people who have it that don't even know it.
Ibiquity and now Xperia seem only interested in the license fees and equipment royalties. After many years there is no advertising done, nothing that educates Joe and Mary Sixpack what their radio can do, info about sub channel use, nothing.
I know a small market fleet owner that won't consider it....considers it 'big city' stuff. Of course, he thought RDS was too high-fallootin' when it came out.
HD is another good idea like FMX noise reduction that focused too hard on making money for the proponents than getting the product out there.
Any improvement over analog FM is incremental, except for the resistance to multipath, which is a real improvement. Otherwise, the digital artifacts drive some people crazy, and the whole scheme seemed to be a solution looking for a problem. It did solve one thing: providing a means to feed translators with an alternate format to what's on the main channel. But many translators have less than stellar market coverage - Denver is a prime example, even with a nice tall mountain overlooking the city - and so, at best, such translators are just kind of there.