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Guest
HD RADIO- Why?
Santa's gone for another year so I can be an early-year grinch and spend the rest of the year atoning for it and hopefully not get a chunk of coal in my stocking.
Why are we wasting time, effort, and most of all money on HD radio? HD is going nowhere until the price of the receivers come down and the automakers start placing them in cars on a wide scale.
Even then what have we gained? We are going up against the wrong freakin competition. Portable listening devices such as MP3 players are taking away more listeners than XM or Sirius.
What have the bigwigs done to respond to these threats? Dumbed down radio to make it sound even more like a jukebox so we have an even harder time standing out in the crowd. Instead of adding value to radio, we're making the choice to leave the medium even easier. It's coming down to 2 choices. Free jukebox with 18 minutes of commercials per hour or $150 jukebox with all my favorite songs, played in the order I choose them, with no commercials.
Am I the only one who realizes that terrestrial radio is slitting its own throat? Pinning it's future on a very expensive niche like HD? At a time when ad revenues are flat or declining, folks at corporate are looking for any excuse to cut expenses and I guarantee programming will suffer long before we curtail spending on HD. It's a waste. Bah humbug.
Santa's gone for another year so I can be an early-year grinch and spend the rest of the year atoning for it and hopefully not get a chunk of coal in my stocking.
Why are we wasting time, effort, and most of all money on HD radio? HD is going nowhere until the price of the receivers come down and the automakers start placing them in cars on a wide scale.
Even then what have we gained? We are going up against the wrong freakin competition. Portable listening devices such as MP3 players are taking away more listeners than XM or Sirius.
What have the bigwigs done to respond to these threats? Dumbed down radio to make it sound even more like a jukebox so we have an even harder time standing out in the crowd. Instead of adding value to radio, we're making the choice to leave the medium even easier. It's coming down to 2 choices. Free jukebox with 18 minutes of commercials per hour or $150 jukebox with all my favorite songs, played in the order I choose them, with no commercials.
Am I the only one who realizes that terrestrial radio is slitting its own throat? Pinning it's future on a very expensive niche like HD? At a time when ad revenues are flat or declining, folks at corporate are looking for any excuse to cut expenses and I guarantee programming will suffer long before we curtail spending on HD. It's a waste. Bah humbug.