The writer of this article wants commercial mainstream acceptance for a music that's simply not commercial or mainstream. And that's why its fans love it so passionately. In addition, what's hurt rock in the last ten years is it's divided into so many sub-genres, with very few recognizable superstars. My view on this subject is simple: The music has to get better, bigger, and more organized if it's going to get airplay. And doing that is that antithesis of the alternative culture. So they might achieve radio acceptance, but at the cost of their die-hard fans.