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Eyewitness News name being retired

Y2kTheNewOldies said:

Paramount is in the process of renaming all newscasts as CBS News "Name City Here"

So far San Francisco, Los Angeles and Detroit have removed channel numbers and empasize the streaming feed name from CBS News app.


In Los Angeles their newscasts are known as KCAL News on CBS Los Angeles.


Here is Detroits WWJ-TV newscasts.
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Now KTVT is renamed CBS News Texas. Yes Expect more places where Paramount owns a CBS or CW affiliate to be renamed as CBS News "Name of Place" such as Philadelphia, Denver, Minneapolis, New York, Chicago, Boston, Baltimore, Sacramento, Miami, and Pittsburgh.


*Note Paramount owns CW affiliates in Tampa, Atlanta and Seattle. These cities have their CBS affiliates managed by another party like Gray, Cox and Tegna.




* WBXI-CD is managed by Paramount but runs a Subchannel Network. CBS affiliate is managed by Nexstar.
 
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I for one will miss calling it I-witless news lol! This seems to be the trend with network o&o stations these days. The network takes more and more of the local station’s identity. I don’t like it, but what can you do?
 
I noticed on the Fios program guide that after these last few weeks they still have it listed as Eyewitness news.
 
stilldustyvinyl said:
noticed on the Fios program guide that after these last few weeks they still have it listed as Eyewitness news.
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Same with the Comcast program guide. Abs she the Philadelphia Business Journal had an article a few days ago about a new hire for the newscast the story referred to it as Eyewitness News
 
www.nexttv.com

KYW Philadelphia Scraps ‘Eyewitness News’ for New Branding

‘Finding Heart in Every Beat’ debuts April 12
www.nexttv.com www.nexttv.com

This is specific for CBS News Philadelphia.
KYW Philadelphia is showing off new branding April 12.(opens in new tab) Known as CBS Philadelphia, the station is erasing its ”Eyewitness News” branding and going with ”Finding Heart in Every Beat.“

Kelly Frank, CBS Philadelphia president and general manager, described Eyewitness News as “who, what, where and when.” The new branding “is driven by why,” she said.

The planning started a year ago and involved the Atlanta agency Matchstick, which Frank said studies “gap analysis.” Viewers emerged from the pandemic different from how they were before, she said, and desired a greater connection to the community, and more context in news stories. “We asked ourselves, how could we serve our local communities better?” she said.

A 300-page research document sat on Frank’s desk. “We looked at not just us, but the competitive analysis of where we are, how we are perceived, and where is there a gap in the market,” she said.
Click to expand...
 
Uhhhh…..sure. Whatever. This is more a tagline or slogan than a brand, a la “coverage you can count on” et al. Well, except for that one being straightforward and this being some kind of nebulous nonsense. But hey, best of luck with that. Maybe bring back the old Newsbeat name.

(Laughing at the line that the brand “goes live” at 12:30 pm…so just in time for The Young and the Restless?)
 
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