Down The Tubes? Experts See Mega-tv Deals Coming To An End
Art Modell has seen the future of television sports and it is not particularly pretty.
It is filled with low ratings, anemic advertising revenue and coldhearted network executives who would sell their mothers for a profitable quarter.
"I think there's going to be a major shaking out throughout the sports world by television," warned Modell, the Cleveland Browns' owner and the longtime chairman of the National Football League's television committee. ''They're just not going to keep providing the funds for these skyrocketing salaries and demands made of them by (professional sports) ownership."
Modell's message is clear: The television networks no longer are inclined - or able - to continue serving as a cash cow for the frivolous spending car dealers, shipbuilders and real-estate magnates who own professional sports teams.
"The days of astronomical (rights fee) increases are a thing of the past," said John Severino, president of Prime Ticket cable network and former president of ABC. "The spiraling rights fees that have been a part of the past are no longer going to be a part of the future."