I have the station!
> > > The baby boomers are the largest segment population
> wise.
> > By
> > > sheer numbers alone, there's plenty of money to be
> spent.
> > > Why dump oldies and run from this population fact? It
> > makes
> > > no sense to me. It's a bunch of snot nosed kids making
> the
> >
> > > buying decisions at the agencies that are driving this.
> >
> > Actually, no. The under-12's now outnumber the Baby
> > Boomers, believe it or not. We're in the Bigger Baby Boom
>
> > right now.
> >
> > And, yes, I think "Jack" works well because it IS Oldies
> for
> > the 25-45 crowd. Of course, since "Jack" is pretty
> similar
> > to the "Fred" format Bill Gravino and I were doing back in
>
> > 1999, I'm biased.
![Smile :) :)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
> >
>
>
> The "25 through 45 crowd"? I'm 27 and Ben certainly doesn't
> appeal to me. Some of my friends who are in their mid 30s -
> 40s seem to relate to it more. What I'd like to know is why
> radio (at least in Philly) chooses to completely ignore
> those of us who came up in the 90's, Generation X-ers. There
> seem to be stations marketed for every other decade. We
> always seem to be lumped in at the older end of CHR and mod
> rock demographics or the younger end of AC or classic rock.
> I think a station that plays a mix of modern and classic
> alternative would do quite well. I personally know plenty of
> people who this format would appeal to.
>
Phillychick, it would work. And yes, there is a station that is like what you describe.
You would have to get XM.....it's called Lucy. Classic-based, but they throw in only the real popular stuff (a.k.a. - hits). <P ID="signature">______________
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