From today's Inside Radio:
Of the five key factors driving advertising effectiveness – creative, brand, targeting, reach, and recency – which drives the largest percent of incremental sales?
The answer, as reported in Westwood One's weekly blog, comes from an August 2023 study from Nielsen and outcomes-based marketing firm NCSolutions, based on nearly 450 sales effect studies and more than a decade of work linking advertising to sales results.
www.insideradio.com
And here is Pierre Brouvard's Westwood One article about it:
www.westwoodone.com
Of the five key factors driving advertising effectiveness – creative, brand, targeting, reach, and recency – which drives the largest percent of incremental sales?
The answer, as reported in Westwood One's weekly blog, comes from an August 2023 study from Nielsen and outcomes-based marketing firm NCSolutions, based on nearly 450 sales effect studies and more than a decade of work linking advertising to sales results.
What Drives Advertising Effectiveness? It's Not What Most Marketers Think.
Of the five key factors driving advertising effectiveness – creative, brand, targeting, reach, and recency – which drives the largest percent of sales? It's creative, which generates nearly half, although
And here is Pierre Brouvard's Westwood One article about it:
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting | Westwood One
Over the last five years, the Cumulus Media | Westwood One Audio Active Group® has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors: Brand, creative, reach, recency, and targeting.
www.westwoodone.com