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Congrats To Z-100 and 102.7 KIIS FM: Number One With The 25-54 Demo

C

CHRles

I was reading Allaccess, and noticed that NYC and L.A.'s Top 40 stations are not just market leaders with the 18-34 demo, they didnt just top the 18-49 cell, but they managed to also capture (yet again) number one rankings with THE money demo - 25-54 year olds. I'd imagine this is highly attributable to their morning shows, but is also a reflection of Top 40 Radio's broad-based reach in general.
Job well done to WHTZ and KIIS-FM.
 
Wow, that IS impressive! Apparently, people that used to listen to Top 40 when they were teenagers are coming back to it a generation later. I am a 49 year old male, hardly a "typical" Top 40 listener, but I find myself listening to KIIS more than any other station in LA now. That is due in part to my 13 year old son who likes hip-hop, which is a big part of KIIS' playlist. At first, I just tolerated KIIS because that's what my son always wanted to hear any time we were in the car together. Now, after I have gotten to know the music and personalities on KIIS, I listen even when he's not in the car with me. I've come full circle -- Top 40 to Rock and now, back to Top 40. Anyway, I am glad to see Top 40 making inroads with the "money demo".
 
Yes, that is very impressive and speaks well of the format.

If I recall correctly, WXKS Boston and WNCI Columbus also were #1 25-54 last book. Did they do it again this book, too?
 
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