Comcast, Apple agree to cross-platform app distribution deal

[Y2kTheNewOldies]

Comcast, Apple agree to cross-platform app distribution deal

Comcast said today that it has reached a broad distribution agreement with Apple that will bring its streaming apps to Apple’s platforms and vice versa. | Comcast said today that it has reached a broad distribution agreement with Apple that will bring its streaming apps to Apple’s platforms and...

www.fiercevideo.com

Comcast said today that it has reached a broad distribution agreement with Apple that will bring its streaming apps to Apple’s platforms and vice versa.


The Apple TV app along with Apple TV+, the company’s subscription video-on-demand service, will launch on Comcast’s Xfinity X1 and Flex platforms and XClass smart TVs along with the new Sky Glass TVs and Sky Q platform available to Sky subscribers in Europe.

At the same time, the Xfinity Stream and Sky Go apps will launch on Apple TV devices.



The launch comes shortly after Comcast and Sky both kicked off their smart TV strategies.

Deeper Dive—What’s next for Comcast’s suddenly busy smart TV business

In the span of one month, Comcast has gone from outlier in the streaming platform market to suddenly having a robust smart TV strategy on two continents. | In the span of one month, Comcast has gone from outlier in the streaming platform market to suddenly having a robust smart TV strategy on...

www.fiercevideo.com

Here is more on Comcast Xfinity pivoting into smart TV's.