As an agency buyer, I must admit that I wasn't even aware of this website until a salesperson who I frequently do business with told me to take a look. They said it was, to say the least, "entertaining." Believe what you want they said with laughter. They also told me that most radio people check it out on a regular basis even though they won't admit it. I thought that was a bit strange. I've been doing this now for over ten years, and when stations change format, I either look forward to making more money because of a station I "need" for business, or I lose money because my clients pull their contracts when they choose not to run on the new format. Last year, when the Eagle was changed to Sunny after over 20 years of rock, I had my doubts about the decision, but I wasn't getting a lot of business off of it anyway so I figured Clear Channel must know what they are doing to have such a legendary format come to a halt. When I first heard Sunny 97.1, I have to say it was quite a shock. As the months went on, everywhere I went I heard this station playing and my clients were actually requesting their money to be put on Sunny. (which very rarely happens. It's not that easy.) I knew then a station had been born to fill a gap for the demographics that make my clients happy. Every station wants to do well in the 25-54 category of adult listening. In the early stages of Sunny, that wasn't happening, but I was selling a good bit of it anyway. My main targets were the major players in that arena for years, KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I walked into were playing Sunny all day. I always made it a point to talk to the manager about the choice because I wanted to know WHY they changed stations. Then, a few months ago, many Clear Channel competitors whom I also do business with began telling me that Sunny was going to change to a Spanish format. Knowing how this business operates, I laughed it off. A few days before the change actually happened, I was informed what was going to take place and couldn't believe it. I was to a point where I, along with every other adult I knew, liked MOST of the songs on Sunny. What was this company thinking? More importantly, I was losing a station that makes me money. I was furious, but people like me have little to say in these matters. We live with them. A couple weeks ago, that same salesperson who told me to check out this website showed me the latest ratings for Sunny in the 25-54 adult category. These were the ratings that arrived AFTER Clear Channel changed format. I was not surprised with what was showed to me. With two-thirds of the Summer book gone, Sunny flat out beat OVER HALF of the major Dallas-Ft.Worth stations in the month of August. Which ones? Here you go. KISS, KVIL, MIX, BEAT, KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get the idea. Some format changes make sense and make my job much easier. This is not one of those cases. I have met many general managers and VP's over the years. Most of the time with a drink in one hand and a name tag stuck to my suit. The next party usually shows me a new face and a new hand to shake. No wonder. With decisions like this being made, I can see how most of them don't last long. I sincerely wish the best to the new Spanish format. But I have to ask the question here, aren't ratings, popularity, and making money the reasons why a radio station turns the lights on every day? Sure, I'll still do some business with Clear Channel. I have no choice. However, I'll be spending much more with other companies. A blunder like this can only be made by people who don't do their homework. Which is par in today's corporate world, and also very sad. I apologize for the length of my first entry here, but I know there are other people in my business who feel the same about this situation.
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Clear Channel Blunder
- Thread starter theneedle
- Start date
P
Phantom
Guest
Is your name Sonny ... or Sunny? 
But Sunny is dead and buried. Don't sunny me this and that.
No whining and moaning on this board man.
Move on or move out.
And don't worry about the length.
But that is one mother of a paragraph below me:
> As an agency buyer, I must admit that I wasn't even aware of
> this website until a salesperson who I frequently do
> business with told me to take a look. They said it was, to
> say the least, "entertaining." Believe what you want they
> said with laughter. They also told me that most radio
> people check it out on a regular basis even though they
> won't admit it. I thought that was a bit strange. I've been
> doing this now for over ten years, and when stations change
> format, I either look forward to making more money because
> of a station I "need" for business, or I lose money because
> my clients pull their contracts when they choose not to run
> on the new format. Last year, when the Eagle was changed to
> Sunny after over 20 years of rock, I had my doubts about the
> decision, but I wasn't getting a lot of business off of it
> anyway so I figured Clear Channel must know what they are
> doing to have such a legendary format come to a halt. When I
> first heard Sunny 97.1, I have to say it was quite a shock.
> As the months went on, everywhere I went I heard this
> station playing and my clients were actually requesting
> their money to be put on Sunny. (which very rarely happens.
> It's not that easy.) I knew then a station had been born to
> fill a gap for the demographics that make my clients happy.
> Every station wants to do well in the 25-54 category of
> adult listening. In the early stages of Sunny, that wasn't
> happening, but I was selling a good bit of it anyway. My
> main targets were the major players in that arena for years,
> KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I
> walked into were playing Sunny all day. I always made it a
> point to talk to the manager about the choice because I
> wanted to know WHY they changed stations. Then, a few
> months ago, many Clear Channel competitors whom I also do
> business with began telling me that Sunny was going to
> change to a Spanish format. Knowing how this business
> operates, I laughed it off. A few days before the change
> actually happened, I was informed what was going to take
> place and couldn't believe it. I was to a point where I,
> along with every other adult I knew, liked MOST of the songs
> on Sunny. What was this company thinking? More importantly,
> I was losing a station that makes me money. I was furious,
> but people like me have little to say in these matters. We
> live with them. A couple weeks ago, that same salesperson
> who told me to check out this website showed me the latest
> ratings for Sunny in the 25-54 adult category. These were
> the ratings that arrived AFTER Clear Channel changed format.
> I was not surprised with what was showed to me. With
> two-thirds of the Summer book gone, Sunny flat out beat OVER
> HALF of the major Dallas-Ft.Worth stations in the month of
> August. Which ones? Here you go. KISS, KVIL, MIX, BEAT,
> KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get the
> idea. Some format changes make sense and make my job much
> easier. This is not one of those cases. I have met many
> general managers and VP's over the years. Most of the time
> with a drink in one hand and a name tag stuck to my suit.
> The next party usually shows me a new face and a new hand to
> shake. No wonder. With decisions like this being made, I
> can see how most of them don't last long. I sincerely wish
> the best to the new Spanish format. But I have to ask the
> question here, aren't ratings, popularity, and making money
> the reasons why a radio station turns the lights on every
> day? Sure, I'll still do some business with Clear Channel.
> I have no choice. However, I'll be spending much more with
> other companies. A blunder like this can only be made by
> people who don't do their homework. Which is par in today's
> corporate world, and also very sad. I apologize for the
> length of my first entry here, but I know there are other
> people in my business who feel the same about this
> situation.
>
But Sunny is dead and buried. Don't sunny me this and that.
No whining and moaning on this board man.
Move on or move out.
And don't worry about the length.
But that is one mother of a paragraph below me:
> As an agency buyer, I must admit that I wasn't even aware of
> this website until a salesperson who I frequently do
> business with told me to take a look. They said it was, to
> say the least, "entertaining." Believe what you want they
> said with laughter. They also told me that most radio
> people check it out on a regular basis even though they
> won't admit it. I thought that was a bit strange. I've been
> doing this now for over ten years, and when stations change
> format, I either look forward to making more money because
> of a station I "need" for business, or I lose money because
> my clients pull their contracts when they choose not to run
> on the new format. Last year, when the Eagle was changed to
> Sunny after over 20 years of rock, I had my doubts about the
> decision, but I wasn't getting a lot of business off of it
> anyway so I figured Clear Channel must know what they are
> doing to have such a legendary format come to a halt. When I
> first heard Sunny 97.1, I have to say it was quite a shock.
> As the months went on, everywhere I went I heard this
> station playing and my clients were actually requesting
> their money to be put on Sunny. (which very rarely happens.
> It's not that easy.) I knew then a station had been born to
> fill a gap for the demographics that make my clients happy.
> Every station wants to do well in the 25-54 category of
> adult listening. In the early stages of Sunny, that wasn't
> happening, but I was selling a good bit of it anyway. My
> main targets were the major players in that arena for years,
> KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I
> walked into were playing Sunny all day. I always made it a
> point to talk to the manager about the choice because I
> wanted to know WHY they changed stations. Then, a few
> months ago, many Clear Channel competitors whom I also do
> business with began telling me that Sunny was going to
> change to a Spanish format. Knowing how this business
> operates, I laughed it off. A few days before the change
> actually happened, I was informed what was going to take
> place and couldn't believe it. I was to a point where I,
> along with every other adult I knew, liked MOST of the songs
> on Sunny. What was this company thinking? More importantly,
> I was losing a station that makes me money. I was furious,
> but people like me have little to say in these matters. We
> live with them. A couple weeks ago, that same salesperson
> who told me to check out this website showed me the latest
> ratings for Sunny in the 25-54 adult category. These were
> the ratings that arrived AFTER Clear Channel changed format.
> I was not surprised with what was showed to me. With
> two-thirds of the Summer book gone, Sunny flat out beat OVER
> HALF of the major Dallas-Ft.Worth stations in the month of
> August. Which ones? Here you go. KISS, KVIL, MIX, BEAT,
> KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get the
> idea. Some format changes make sense and make my job much
> easier. This is not one of those cases. I have met many
> general managers and VP's over the years. Most of the time
> with a drink in one hand and a name tag stuck to my suit.
> The next party usually shows me a new face and a new hand to
> shake. No wonder. With decisions like this being made, I
> can see how most of them don't last long. I sincerely wish
> the best to the new Spanish format. But I have to ask the
> question here, aren't ratings, popularity, and making money
> the reasons why a radio station turns the lights on every
> day? Sure, I'll still do some business with Clear Channel.
> I have no choice. However, I'll be spending much more with
> other companies. A blunder like this can only be made by
> people who don't do their homework. Which is par in today's
> corporate world, and also very sad. I apologize for the
> length of my first entry here, but I know there are other
> people in my business who feel the same about this
> situation.
>
B
bluescreen
Guest
Holy paragraph Batman! Grammatical critique aside, the corporatization of radio, IMNSHO, is what is ruining the business. Sure everyone has always wanted to make money - welcome to America - but 25-30 years ago radio was also fun. Nowadays big broadcasting conglomerates care only about the bottom line and the vampires are sucking all the fun out of it.
Here are the big problems with radio as I see them:
Listener loyalty means nothing. If the stations can't meet ratings goals and sales quotas in target demos the format is history no matter how popular it is.
Promotions money is consolidated across the country and you get those ridiculously stupid nationwide contests instead of local, relatable contesting/promotions. Nothing says "f*ck you" to a listener like having to compete with someone in Tampa for a $10,000 prize.
A certain broadcasting monolith relies heavily on the branding idea meaning they have a bunch of sound-alike stations using the "Kiss" logo, same with Sunny, Mega, yadda yadda yadda. Their take is that your favorite radio station should be like a McDonalds and freely available no matter where you go. This attitude leads to watered down programming and the corporate playlists that so many talking heads swear don't exist.
Using their model air talent are seen as dead weight and listeners are treated as if they are too stupid to tell the difference between someone local and someone who voicetracks a shift from a studio 1000 miles away. I can justify this happening in smaller markets but this crap happens here in DFW where billing easily justifies a 24/7/365 airstaff. The home office is just too goddamn cheap to employ them. Plus, if you openly give away these tactics you're immediately blackballed or chastised as not being a team player.
With the trend toward less clutter and fewer spots I foresee even more jocks losing their jobs. Jack-style formats won't completely take over but as folks are faced with more choices from iPods to satellite radio, terrestrial radio will have to adopt these lowest-common-denominator formats to survive.
Why axe talent and not raise spot rates? In a true capitalist system logic says the fewer spots you play, the more expensive the remaining ones should become, especially if you're in demand. Unfortunately free market tactics don't work in radio because AEs are hesitant to raise their rates, espescially in smaller markets.
In short, in today's radio environment sales is king and programming and promotions get to fight over the table scraps that are left over.
Here are the big problems with radio as I see them:
Listener loyalty means nothing. If the stations can't meet ratings goals and sales quotas in target demos the format is history no matter how popular it is.
Promotions money is consolidated across the country and you get those ridiculously stupid nationwide contests instead of local, relatable contesting/promotions. Nothing says "f*ck you" to a listener like having to compete with someone in Tampa for a $10,000 prize.
A certain broadcasting monolith relies heavily on the branding idea meaning they have a bunch of sound-alike stations using the "Kiss" logo, same with Sunny, Mega, yadda yadda yadda. Their take is that your favorite radio station should be like a McDonalds and freely available no matter where you go. This attitude leads to watered down programming and the corporate playlists that so many talking heads swear don't exist.
Using their model air talent are seen as dead weight and listeners are treated as if they are too stupid to tell the difference between someone local and someone who voicetracks a shift from a studio 1000 miles away. I can justify this happening in smaller markets but this crap happens here in DFW where billing easily justifies a 24/7/365 airstaff. The home office is just too goddamn cheap to employ them. Plus, if you openly give away these tactics you're immediately blackballed or chastised as not being a team player.
With the trend toward less clutter and fewer spots I foresee even more jocks losing their jobs. Jack-style formats won't completely take over but as folks are faced with more choices from iPods to satellite radio, terrestrial radio will have to adopt these lowest-common-denominator formats to survive.
Why axe talent and not raise spot rates? In a true capitalist system logic says the fewer spots you play, the more expensive the remaining ones should become, especially if you're in demand. Unfortunately free market tactics don't work in radio because AEs are hesitant to raise their rates, espescially in smaller markets.
In short, in today's radio environment sales is king and programming and promotions get to fight over the table scraps that are left over.
E
edwardrmurrow
Guest
> Holy paragraph Batman! Grammatical critique aside, the
> corporatization of radio, IMNSHO, is what is ruining the
> business. Sure everyone has always wanted to make money -
> welcome to America - but 25-30 years ago radio was also fun.
> Nowadays big broadcasting conglomerates care only about the
> bottom line and the vampires are sucking all the fun out of
> it.
>
> Here are the big problems with radio as I see them:
>
> Listener loyalty means nothing. If the stations can't meet
> ratings goals and sales quotas in target demos the format is
> history no matter how popular it is.
>
> Promotions money is consolidated across the country and you
> get those ridiculously stupid nationwide contests instead of
> local, relatable contesting/promotions. Nothing says "f*ck
> you" to a listener like having to compete with someone in
> Tampa for a $10,000 prize.
>
> A certain broadcasting monolith relies heavily on the
> branding idea meaning they have a bunch of sound-alike
> stations using the "Kiss" logo, same with Sunny, Mega, yadda
> yadda yadda. Their take is that your favorite radio station
> should be like a McDonalds and freely available no matter
> where you go. This attitude leads to watered down
> programming and the corporate playlists that so many talking
> heads swear don't exist.
>
> Using their model air talent are seen as dead weight and
> listeners are treated as if they are too stupid to tell the
> difference between someone local and someone who voicetracks
> a shift from a studio 1000 miles away. I can justify this
> happening in smaller markets but this crap happens here in
> DFW where billing easily justifies a 24/7/365 airstaff. The
> home office is just too goddamn cheap to employ them. Plus,
> if you openly give away these tactics you're immediately
> blackballed or chastised as not being a team player.
>
> With the trend toward less clutter and fewer spots I foresee
> even more jocks losing their jobs. Jack-style formats won't
> completely take over but as folks are faced with more
> choices from iPods to satellite radio, terrestrial radio
> will have to adopt these lowest-common-denominator formats
> to survive.
>
> Why axe talent and not raise spot rates? In a true
> capitalist system logic says the fewer spots you play, the
> more expensive the remaining ones should become, especially
> if you're in demand. Unfortunately free market tactics
> don't work in radio because AEs are hesitant to raise their
> rates, espescially in smaller markets.
>
> In short, in today's radio environment sales is king and
> programming and promotions get to fight over the table
> scraps that are left over.
>
The Needle and Blue screen have summed it up magnificently,and they are without a doubt correct.
> corporatization of radio, IMNSHO, is what is ruining the
> business. Sure everyone has always wanted to make money -
> welcome to America - but 25-30 years ago radio was also fun.
> Nowadays big broadcasting conglomerates care only about the
> bottom line and the vampires are sucking all the fun out of
> it.
>
> Here are the big problems with radio as I see them:
>
> Listener loyalty means nothing. If the stations can't meet
> ratings goals and sales quotas in target demos the format is
> history no matter how popular it is.
>
> Promotions money is consolidated across the country and you
> get those ridiculously stupid nationwide contests instead of
> local, relatable contesting/promotions. Nothing says "f*ck
> you" to a listener like having to compete with someone in
> Tampa for a $10,000 prize.
>
> A certain broadcasting monolith relies heavily on the
> branding idea meaning they have a bunch of sound-alike
> stations using the "Kiss" logo, same with Sunny, Mega, yadda
> yadda yadda. Their take is that your favorite radio station
> should be like a McDonalds and freely available no matter
> where you go. This attitude leads to watered down
> programming and the corporate playlists that so many talking
> heads swear don't exist.
>
> Using their model air talent are seen as dead weight and
> listeners are treated as if they are too stupid to tell the
> difference between someone local and someone who voicetracks
> a shift from a studio 1000 miles away. I can justify this
> happening in smaller markets but this crap happens here in
> DFW where billing easily justifies a 24/7/365 airstaff. The
> home office is just too goddamn cheap to employ them. Plus,
> if you openly give away these tactics you're immediately
> blackballed or chastised as not being a team player.
>
> With the trend toward less clutter and fewer spots I foresee
> even more jocks losing their jobs. Jack-style formats won't
> completely take over but as folks are faced with more
> choices from iPods to satellite radio, terrestrial radio
> will have to adopt these lowest-common-denominator formats
> to survive.
>
> Why axe talent and not raise spot rates? In a true
> capitalist system logic says the fewer spots you play, the
> more expensive the remaining ones should become, especially
> if you're in demand. Unfortunately free market tactics
> don't work in radio because AEs are hesitant to raise their
> rates, espescially in smaller markets.
>
> In short, in today's radio environment sales is king and
> programming and promotions get to fight over the table
> scraps that are left over.
>
The Needle and Blue screen have summed it up magnificently,and they are without a doubt correct.
T
Thinker
Guest
Welcome to the board. I look forward to your perspective from the buying side of the desk. If you buy TV also check out the Texas Television section (scroll to the bottom of the page).
Write back soon!
Write back soon!
P
Phantom
Guest
That station should do well among the fastest growing group in the metroplex.
It was a business decision.
It may be wrong ... it may be right.
But it was a business judgment because in the end, radio is a business.
> As an agency buyer, I must admit that I wasn't even aware of
> this website until a salesperson who I frequently do
> business with told me to take a look. They said it was, to
> say the least, "entertaining." Believe what you want they
> said with laughter. They also told me that most radio
> people check it out on a regular basis even though they
> won't admit it. I thought that was a bit strange. I've been
> doing this now for over ten years, and when stations change
> format, I either look forward to making more money because
> of a station I "need" for business, or I lose money because
> my clients pull their contracts when they choose not to run
> on the new format. Last year, when the Eagle was changed to
> Sunny after over 20 years of rock, I had my doubts about the
> decision, but I wasn't getting a lot of business off of it
> anyway so I figured Clear Channel must know what they are
> doing to have such a legendary format come to a halt. When I
> first heard Sunny 97.1, I have to say it was quite a shock.
> As the months went on, everywhere I went I heard this
> station playing and my clients were actually requesting
> their money to be put on Sunny. (which very rarely happens.
> It's not that easy.) I knew then a station had been born to
> fill a gap for the demographics that make my clients happy.
> Every station wants to do well in the 25-54 category of
> adult listening. In the early stages of Sunny, that wasn't
> happening, but I was selling a good bit of it anyway. My
> main targets were the major players in that arena for years,
> KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I
> walked into were playing Sunny all day. I always made it a
> point to talk to the manager about the choice because I
> wanted to know WHY they changed stations. Then, a few
> months ago, many Clear Channel competitors whom I also do
> business with began telling me that Sunny was going to
> change to a Spanish format. Knowing how this business
> operates, I laughed it off. A few days before the change
> actually happened, I was informed what was going to take
> place and couldn't believe it. I was to a point where I,
> along with every other adult I knew, liked MOST of the songs
> on Sunny. What was this company thinking? More importantly,
> I was losing a station that makes me money. I was furious,
> but people like me have little to say in these matters. We
> live with them. A couple weeks ago, that same salesperson
> who told me to check out this website showed me the latest
> ratings for Sunny in the 25-54 adult category. These were
> the ratings that arrived AFTER Clear Channel changed format.
> I was not surprised with what was showed to me. With
> two-thirds of the Summer book gone, Sunny flat out beat OVER
> HALF of the major Dallas-Ft.Worth stations in the month of
> August. Which ones? Here you go. KISS, KVIL, MIX, BEAT,
> KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get the
> idea. Some format changes make sense and make my job much
> easier. This is not one of those cases. I have met many
> general managers and VP's over the years. Most of the time
> with a drink in one hand and a name tag stuck to my suit.
> The next party usually shows me a new face and a new hand to
> shake. No wonder. With decisions like this being made, I
> can see how most of them don't last long. I sincerely wish
> the best to the new Spanish format. But I have to ask the
> question here, aren't ratings, popularity, and making money
> the reasons why a radio station turns the lights on every
> day? Sure, I'll still do some business with Clear Channel.
> I have no choice. However, I'll be spending much more with
> other companies. A blunder like this can only be made by
> people who don't do their homework. Which is par in today's
> corporate world, and also very sad. I apologize for the
> length of my first entry here, but I know there are other
> people in my business who feel the same about this
> situation.
>
It was a business decision.
It may be wrong ... it may be right.
But it was a business judgment because in the end, radio is a business.
> As an agency buyer, I must admit that I wasn't even aware of
> this website until a salesperson who I frequently do
> business with told me to take a look. They said it was, to
> say the least, "entertaining." Believe what you want they
> said with laughter. They also told me that most radio
> people check it out on a regular basis even though they
> won't admit it. I thought that was a bit strange. I've been
> doing this now for over ten years, and when stations change
> format, I either look forward to making more money because
> of a station I "need" for business, or I lose money because
> my clients pull their contracts when they choose not to run
> on the new format. Last year, when the Eagle was changed to
> Sunny after over 20 years of rock, I had my doubts about the
> decision, but I wasn't getting a lot of business off of it
> anyway so I figured Clear Channel must know what they are
> doing to have such a legendary format come to a halt. When I
> first heard Sunny 97.1, I have to say it was quite a shock.
> As the months went on, everywhere I went I heard this
> station playing and my clients were actually requesting
> their money to be put on Sunny. (which very rarely happens.
> It's not that easy.) I knew then a station had been born to
> fill a gap for the demographics that make my clients happy.
> Every station wants to do well in the 25-54 category of
> adult listening. In the early stages of Sunny, that wasn't
> happening, but I was selling a good bit of it anyway. My
> main targets were the major players in that arena for years,
> KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I
> walked into were playing Sunny all day. I always made it a
> point to talk to the manager about the choice because I
> wanted to know WHY they changed stations. Then, a few
> months ago, many Clear Channel competitors whom I also do
> business with began telling me that Sunny was going to
> change to a Spanish format. Knowing how this business
> operates, I laughed it off. A few days before the change
> actually happened, I was informed what was going to take
> place and couldn't believe it. I was to a point where I,
> along with every other adult I knew, liked MOST of the songs
> on Sunny. What was this company thinking? More importantly,
> I was losing a station that makes me money. I was furious,
> but people like me have little to say in these matters. We
> live with them. A couple weeks ago, that same salesperson
> who told me to check out this website showed me the latest
> ratings for Sunny in the 25-54 adult category. These were
> the ratings that arrived AFTER Clear Channel changed format.
> I was not surprised with what was showed to me. With
> two-thirds of the Summer book gone, Sunny flat out beat OVER
> HALF of the major Dallas-Ft.Worth stations in the month of
> August. Which ones? Here you go. KISS, KVIL, MIX, BEAT,
> KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get the
> idea. Some format changes make sense and make my job much
> easier. This is not one of those cases. I have met many
> general managers and VP's over the years. Most of the time
> with a drink in one hand and a name tag stuck to my suit.
> The next party usually shows me a new face and a new hand to
> shake. No wonder. With decisions like this being made, I
> can see how most of them don't last long. I sincerely wish
> the best to the new Spanish format. But I have to ask the
> question here, aren't ratings, popularity, and making money
> the reasons why a radio station turns the lights on every
> day? Sure, I'll still do some business with Clear Channel.
> I have no choice. However, I'll be spending much more with
> other companies. A blunder like this can only be made by
> people who don't do their homework. Which is par in today's
> corporate world, and also very sad. I apologize for the
> length of my first entry here, but I know there are other
> people in my business who feel the same about this
> situation.
>
J
JohnHogan
Guest
> As an agency buyer, I must admit that I wasn't even aware of
> this website until a salesperson who I frequently do
> business with told me to take a look. They said it was, to
> say the least, "entertaining." Believe what you want they
> said with laughter. They also told me that most radio
> people check it out on a regular basis even though they
> won't admit it. I thought that was a bit strange. I've been
> doing this now for over ten years, and when stations change
> format, I either look forward to making more money because
> of a station I "need" for business, or I lose money because
> my clients pull their contracts when they choose not to run
> on the new format. Last year, when the Eagle was changed to
> Sunny after over 20 years of rock, I had my doubts about the
> decision, but I wasn't getting a lot of business off of it
> anyway so I figured Clear Channel must know what they are
> doing to have such a legendary format come to a halt. When I
> first heard Sunny 97.1, I have to say it was quite a shock.
> As the months went on, everywhere I went I heard this
> station playing and my clients were actually requesting
> their money to be put on Sunny. (which very rarely happens.
> It's not that easy.) I knew then a station had been born to
> fill a gap for the demographics that make my clients happy.
> Every station wants to do well in the 25-54 category of
> adult listening. In the early stages of Sunny, that wasn't
> happening, but I was selling a good bit of it anyway. My
> main targets were the major players in that arena for years,
> KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I
> walked into were playing Sunny all day. I always made it a
> point to talk to the manager about the choice because I
> wanted to know WHY they changed stations. Then, a few
> months ago, many Clear Channel competitors whom I also do
> business with began telling me that Sunny was going to
> change to a Spanish format. Knowing how this business
> operates, I laughed it off. A few days before the change
> actually happened, I was informed what was going to take
> place and couldn't believe it. I was to a point where I,
> along with every other adult I knew, liked MOST of the songs
> on Sunny. What was this company thinking? More importantly,
> I was losing a station that makes me money. I was furious,
> but people like me have little to say in these matters. We
> live with them. A couple weeks ago, that same salesperson
> who told me to check out this website showed me the latest
> ratings for Sunny in the 25-54 adult category. These were
> the ratings that arrived AFTER Clear Channel changed format.
> I was not surprised with what was showed to me. With
> two-thirds of the Summer book gone, Sunny flat out beat OVER
> HALF of the major Dallas-Ft.Worth stations in the month of
> August. Which ones? Here you go. KISS, KVIL, MIX, BEAT,
> KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get the
> idea. Some format changes make sense and make my job much
> easier. This is not one of those cases. I have met many
> general managers and VP's over the years. Most of the time
> with a drink in one hand and a name tag stuck to my suit.
> The next party usually shows me a new face and a new hand to
> shake. No wonder. With decisions like this being made, I
> can see how most of them don't last long. I sincerely wish
> the best to the new Spanish format. But I have to ask the
> question here, aren't ratings, popularity, and making money
> the reasons why a radio station turns the lights on every
> day? Sure, I'll still do some business with Clear Channel.
> I have no choice. However, I'll be spending much more with
> other companies. A blunder like this can only be made by
> people who don't do their homework. Which is par in today's
> corporate world, and also very sad. I apologize for the
> length of my first entry here, but I know there are other
> people in my business who feel the same about this
> situation.
>
Hey Neddle,
I suggest you pick up some "Taco Business"
> this website until a salesperson who I frequently do
> business with told me to take a look. They said it was, to
> say the least, "entertaining." Believe what you want they
> said with laughter. They also told me that most radio
> people check it out on a regular basis even though they
> won't admit it. I thought that was a bit strange. I've been
> doing this now for over ten years, and when stations change
> format, I either look forward to making more money because
> of a station I "need" for business, or I lose money because
> my clients pull their contracts when they choose not to run
> on the new format. Last year, when the Eagle was changed to
> Sunny after over 20 years of rock, I had my doubts about the
> decision, but I wasn't getting a lot of business off of it
> anyway so I figured Clear Channel must know what they are
> doing to have such a legendary format come to a halt. When I
> first heard Sunny 97.1, I have to say it was quite a shock.
> As the months went on, everywhere I went I heard this
> station playing and my clients were actually requesting
> their money to be put on Sunny. (which very rarely happens.
> It's not that easy.) I knew then a station had been born to
> fill a gap for the demographics that make my clients happy.
> Every station wants to do well in the 25-54 category of
> adult listening. In the early stages of Sunny, that wasn't
> happening, but I was selling a good bit of it anyway. My
> main targets were the major players in that arena for years,
> KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I
> walked into were playing Sunny all day. I always made it a
> point to talk to the manager about the choice because I
> wanted to know WHY they changed stations. Then, a few
> months ago, many Clear Channel competitors whom I also do
> business with began telling me that Sunny was going to
> change to a Spanish format. Knowing how this business
> operates, I laughed it off. A few days before the change
> actually happened, I was informed what was going to take
> place and couldn't believe it. I was to a point where I,
> along with every other adult I knew, liked MOST of the songs
> on Sunny. What was this company thinking? More importantly,
> I was losing a station that makes me money. I was furious,
> but people like me have little to say in these matters. We
> live with them. A couple weeks ago, that same salesperson
> who told me to check out this website showed me the latest
> ratings for Sunny in the 25-54 adult category. These were
> the ratings that arrived AFTER Clear Channel changed format.
> I was not surprised with what was showed to me. With
> two-thirds of the Summer book gone, Sunny flat out beat OVER
> HALF of the major Dallas-Ft.Worth stations in the month of
> August. Which ones? Here you go. KISS, KVIL, MIX, BEAT,
> KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get the
> idea. Some format changes make sense and make my job much
> easier. This is not one of those cases. I have met many
> general managers and VP's over the years. Most of the time
> with a drink in one hand and a name tag stuck to my suit.
> The next party usually shows me a new face and a new hand to
> shake. No wonder. With decisions like this being made, I
> can see how most of them don't last long. I sincerely wish
> the best to the new Spanish format. But I have to ask the
> question here, aren't ratings, popularity, and making money
> the reasons why a radio station turns the lights on every
> day? Sure, I'll still do some business with Clear Channel.
> I have no choice. However, I'll be spending much more with
> other companies. A blunder like this can only be made by
> people who don't do their homework. Which is par in today's
> corporate world, and also very sad. I apologize for the
> length of my first entry here, but I know there are other
> people in my business who feel the same about this
> situation.
>
Hey Neddle,
I suggest you pick up some "Taco Business"
C
ChrisTheListener
Guest
First time on RadioInfo??
Hey needle,
First time on RadioInfo.com, huh??
RUN, WHILE YOU STILL CAN!!!
get away!!!
It's addicting!!!
Hey needle,
First time on RadioInfo.com, huh??
RUN, WHILE YOU STILL CAN!!!
get away!!!
It's addicting!!!
Check out the ratings La Preciosa gets on stations such as KSJO/San Jose and KWID/Las Vegas. Preciosa has become the #1 Spanish language station in just about every market it's been tried in. If Preciosa get's the 25-54 numbers in Dallas that it does on the West Coast this will go down as one of the smartest format changes in DFW history. The biggest misconception you could have is that Preciosa is "just another Spanish station", I think you will be very surprised at what you see a few trends from now.
That being said, I am a fan of the Sunny AC/Oldies hybird. If clients liked it as much as you say they did, another station should flip to a similar format and fill the void.
As an agency buyer, I must admit that I wasn't even aware of
> this website until a salesperson who I frequently do
> business with told me to take a look. They said it was, to
> say the least, "entertaining." Believe what you want they
> said with laughter. They also told me that most radio
> people check it out on a regular basis even though they
> won't admit it. I thought that was a bit strange. I've been
> doing this now for over ten years, and when stations change
> format, I either look forward to making more money because
> of a station I "need" for business, or I lose money because
> my clients pull their contracts when they choose not to run
> on the new format. Last year, when the Eagle was changed to
> Sunny after over 20 years of rock, I had my doubts about the
> decision, but I wasn't getting a lot of business off of it
> anyway so I figured Clear Channel must know what they are
> doing to have such a legendary format come to a halt. When I
> first heard Sunny 97.1, I have to say it was quite a shock.
> As the months went on, everywhere I went I heard this
> station playing and my clients were actually requesting
> their money to be put on Sunny. (which very rarely happens.
> It's not that easy.) I knew then a station had been born to
> fill a gap for the demographics that make my clients happy.
> Every station wants to do well in the 25-54 category of
> adult listening. In the early stages of Sunny, that wasn't
> happening, but I was selling a good bit of it anyway. My
> main targets were the major players in that arena for years,
> KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I
> walked into were playing Sunny all day. I always made it a
> point to talk to the manager about the choice because I
> wanted to know WHY they changed stations. Then, a few
> months ago, many Clear Channel competitors whom I also do
> business with began telling me that Sunny was going to
> change to a Spanish format. Knowing how this business
> operates, I laughed it off. A few days before the change
> actually happened, I was informed what was going to take
> place and couldn't believe it. I was to a point where I,
> along with every other adult I knew, liked MOST of the songs
> on Sunny. What was this company thinking? More importantly,
> I was losing a station that makes me money. I was furious,
> but people like me have little to say in these matters. We
> live with them. A couple weeks ago, that same salesperson
> who told me to check out this website showed me the latest
> ratings for Sunny in the 25-54 adult category. These were
> the ratings that arrived AFTER Clear Channel changed format.
> I was not surprised with what was showed to me. With
> two-thirds of the Summer book gone, Sunny flat out beat OVER
> HALF of the major Dallas-Ft.Worth stations in the month of
> August. Which ones? Here you go. KISS, KVIL, MIX, BEAT,
> KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get the
> idea. Some format changes make sense and make my job much
> easier. This is not one of those cases. I have met many
> general managers and VP's over the years. Most of the time
> with a drink in one hand and a name tag stuck to my suit.
> The next party usually shows me a new face and a new hand to
> shake. No wonder. With decisions like this being made, I
> can see how most of them don't last long. I sincerely wish
> the best to the new Spanish format. But I have to ask the
> question here, aren't ratings, popularity, and making money
> the reasons why a radio station turns the lights on every
> day? Sure, I'll still do some business with Clear Channel.
> I have no choice. However, I'll be spending much more with
> other companies. A blunder like this can only be made by
> people who don't do their homework. Which is par in today's
> corporate world, and also very sad. I apologize for the
> length of my first entry here, but I know there are other
> people in my business who feel the same about this
> situation.
>
That being said, I am a fan of the Sunny AC/Oldies hybird. If clients liked it as much as you say they did, another station should flip to a similar format and fill the void.
As an agency buyer, I must admit that I wasn't even aware of
> this website until a salesperson who I frequently do
> business with told me to take a look. They said it was, to
> say the least, "entertaining." Believe what you want they
> said with laughter. They also told me that most radio
> people check it out on a regular basis even though they
> won't admit it. I thought that was a bit strange. I've been
> doing this now for over ten years, and when stations change
> format, I either look forward to making more money because
> of a station I "need" for business, or I lose money because
> my clients pull their contracts when they choose not to run
> on the new format. Last year, when the Eagle was changed to
> Sunny after over 20 years of rock, I had my doubts about the
> decision, but I wasn't getting a lot of business off of it
> anyway so I figured Clear Channel must know what they are
> doing to have such a legendary format come to a halt. When I
> first heard Sunny 97.1, I have to say it was quite a shock.
> As the months went on, everywhere I went I heard this
> station playing and my clients were actually requesting
> their money to be put on Sunny. (which very rarely happens.
> It's not that easy.) I knew then a station had been born to
> fill a gap for the demographics that make my clients happy.
> Every station wants to do well in the 25-54 category of
> adult listening. In the early stages of Sunny, that wasn't
> happening, but I was selling a good bit of it anyway. My
> main targets were the major players in that arena for years,
> KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I
> walked into were playing Sunny all day. I always made it a
> point to talk to the manager about the choice because I
> wanted to know WHY they changed stations. Then, a few
> months ago, many Clear Channel competitors whom I also do
> business with began telling me that Sunny was going to
> change to a Spanish format. Knowing how this business
> operates, I laughed it off. A few days before the change
> actually happened, I was informed what was going to take
> place and couldn't believe it. I was to a point where I,
> along with every other adult I knew, liked MOST of the songs
> on Sunny. What was this company thinking? More importantly,
> I was losing a station that makes me money. I was furious,
> but people like me have little to say in these matters. We
> live with them. A couple weeks ago, that same salesperson
> who told me to check out this website showed me the latest
> ratings for Sunny in the 25-54 adult category. These were
> the ratings that arrived AFTER Clear Channel changed format.
> I was not surprised with what was showed to me. With
> two-thirds of the Summer book gone, Sunny flat out beat OVER
> HALF of the major Dallas-Ft.Worth stations in the month of
> August. Which ones? Here you go. KISS, KVIL, MIX, BEAT,
> KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get the
> idea. Some format changes make sense and make my job much
> easier. This is not one of those cases. I have met many
> general managers and VP's over the years. Most of the time
> with a drink in one hand and a name tag stuck to my suit.
> The next party usually shows me a new face and a new hand to
> shake. No wonder. With decisions like this being made, I
> can see how most of them don't last long. I sincerely wish
> the best to the new Spanish format. But I have to ask the
> question here, aren't ratings, popularity, and making money
> the reasons why a radio station turns the lights on every
> day? Sure, I'll still do some business with Clear Channel.
> I have no choice. However, I'll be spending much more with
> other companies. A blunder like this can only be made by
> people who don't do their homework. Which is par in today's
> corporate world, and also very sad. I apologize for the
> length of my first entry here, but I know there are other
> people in my business who feel the same about this
> situation.
>
> Check out the ratings La Preciosa gets on stations such as
> KSJO/San Jose and KWID/Las Vegas. Preciosa has become the #1
> Spanish language station in just about every market it's
> been tried in. If Preciosa get's the 25-54 numbers in Dallas
> that it does on the West Coast this will go down as one of
> the smartest format changes in DFW history. The biggest
> misconception you could have is that Preciosa is "just
> another Spanish station", I think you will be very surprised
> at what you see a few trends from now.
>
> That being said, I am a fan of the Sunny AC/Oldies hybird.
> If clients liked it as much as you say they did, another
> station should flip to a similar format and fill the void.
Thanks for the info on La Preciosa. The future will show if your predictions are correct. They could very well be, but your answer above does not address the decision to change format on a station that was just beginning to take off. After reading some quotes in the paper from the current market manager, he said that Sunny wasn't performing as well as they had anticipated. His statements have since made him look quite foolish. Clear Channel had other alternatives. The numbers on the Mix right now are pathetic. It once did well, but when Jack and Sunny went on, their numbers began to fall dramatically. If they were sure they wanted to go with La Preciosa, that's fine. I at least admire them for stepping out and trying to get into the Hispanic market in Dallas. The problem is, they changed the wrong station. The person responsible for not waiting for the latest numbers has no excuse. Very poor management. They had the chance to have their La Preciosa AND take over the AC/Oldies position. This corporate person could have looked like a genius.
>
>
>
> As an agency buyer, I must admit that I wasn't even aware of
>
> > this website until a salesperson who I frequently do
> > business with told me to take a look. They said it was,
> to
> > say the least, "entertaining." Believe what you want they
> > said with laughter. They also told me that most radio
> > people check it out on a regular basis even though they
> > won't admit it. I thought that was a bit strange. I've
> been
> > doing this now for over ten years, and when stations
> change
> > format, I either look forward to making more money because
>
> > of a station I "need" for business, or I lose money
> because
> > my clients pull their contracts when they choose not to
> run
> > on the new format. Last year, when the Eagle was changed
> to
> > Sunny after over 20 years of rock, I had my doubts about
> the
> > decision, but I wasn't getting a lot of business off of it
>
> > anyway so I figured Clear Channel must know what they are
> > doing to have such a legendary format come to a halt. When
> I
> > first heard Sunny 97.1, I have to say it was quite a
> shock.
> > As the months went on, everywhere I went I heard this
> > station playing and my clients were actually requesting
> > their money to be put on Sunny. (which very rarely
> happens.
> > It's not that easy.) I knew then a station had been born
> to
> > fill a gap for the demographics that make my clients
> happy.
> > Every station wants to do well in the 25-54 category of
> > adult listening. In the early stages of Sunny, that
> wasn't
> > happening, but I was selling a good bit of it anyway. My
> > main targets were the major players in that arena for
> years,
> > KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I
> > walked into were playing Sunny all day. I always made it
> a
> > point to talk to the manager about the choice because I
> > wanted to know WHY they changed stations. Then, a few
> > months ago, many Clear Channel competitors whom I also do
> > business with began telling me that Sunny was going to
> > change to a Spanish format. Knowing how this business
> > operates, I laughed it off. A few days before the change
> > actually happened, I was informed what was going to take
> > place and couldn't believe it. I was to a point where I,
> > along with every other adult I knew, liked MOST of the
> songs
> > on Sunny. What was this company thinking? More
> importantly,
> > I was losing a station that makes me money. I was
> furious,
> > but people like me have little to say in these matters.
> We
> > live with them. A couple weeks ago, that same salesperson
> > who told me to check out this website showed me the latest
>
> > ratings for Sunny in the 25-54 adult category. These were
> > the ratings that arrived AFTER Clear Channel changed
> format.
> > I was not surprised with what was showed to me. With
> > two-thirds of the Summer book gone, Sunny flat out beat
> OVER
> > HALF of the major Dallas-Ft.Worth stations in the month of
>
> > August. Which ones? Here you go. KISS, KVIL, MIX, BEAT,
> > KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get
> the
> > idea. Some format changes make sense and make my job much
> > easier. This is not one of those cases. I have met many
> > general managers and VP's over the years. Most of the
> time
> > with a drink in one hand and a name tag stuck to my suit.
> > The next party usually shows me a new face and a new hand
> to
> > shake. No wonder. With decisions like this being made, I
> > can see how most of them don't last long. I sincerely
> wish
> > the best to the new Spanish format. But I have to ask the
> > question here, aren't ratings, popularity, and making
> money
> > the reasons why a radio station turns the lights on every
> > day? Sure, I'll still do some business with Clear
> Channel.
> > I have no choice. However, I'll be spending much more with
>
> > other companies. A blunder like this can only be made by
> > people who don't do their homework. Which is par in
> today's
> > corporate world, and also very sad. I apologize for the
> > length of my first entry here, but I know there are other
> > people in my business who feel the same about this
> > situation.
> >
>
> KSJO/San Jose and KWID/Las Vegas. Preciosa has become the #1
> Spanish language station in just about every market it's
> been tried in. If Preciosa get's the 25-54 numbers in Dallas
> that it does on the West Coast this will go down as one of
> the smartest format changes in DFW history. The biggest
> misconception you could have is that Preciosa is "just
> another Spanish station", I think you will be very surprised
> at what you see a few trends from now.
>
> That being said, I am a fan of the Sunny AC/Oldies hybird.
> If clients liked it as much as you say they did, another
> station should flip to a similar format and fill the void.
Thanks for the info on La Preciosa. The future will show if your predictions are correct. They could very well be, but your answer above does not address the decision to change format on a station that was just beginning to take off. After reading some quotes in the paper from the current market manager, he said that Sunny wasn't performing as well as they had anticipated. His statements have since made him look quite foolish. Clear Channel had other alternatives. The numbers on the Mix right now are pathetic. It once did well, but when Jack and Sunny went on, their numbers began to fall dramatically. If they were sure they wanted to go with La Preciosa, that's fine. I at least admire them for stepping out and trying to get into the Hispanic market in Dallas. The problem is, they changed the wrong station. The person responsible for not waiting for the latest numbers has no excuse. Very poor management. They had the chance to have their La Preciosa AND take over the AC/Oldies position. This corporate person could have looked like a genius.
>
>
>
> As an agency buyer, I must admit that I wasn't even aware of
>
> > this website until a salesperson who I frequently do
> > business with told me to take a look. They said it was,
> to
> > say the least, "entertaining." Believe what you want they
> > said with laughter. They also told me that most radio
> > people check it out on a regular basis even though they
> > won't admit it. I thought that was a bit strange. I've
> been
> > doing this now for over ten years, and when stations
> change
> > format, I either look forward to making more money because
>
> > of a station I "need" for business, or I lose money
> because
> > my clients pull their contracts when they choose not to
> run
> > on the new format. Last year, when the Eagle was changed
> to
> > Sunny after over 20 years of rock, I had my doubts about
> the
> > decision, but I wasn't getting a lot of business off of it
>
> > anyway so I figured Clear Channel must know what they are
> > doing to have such a legendary format come to a halt. When
> I
> > first heard Sunny 97.1, I have to say it was quite a
> shock.
> > As the months went on, everywhere I went I heard this
> > station playing and my clients were actually requesting
> > their money to be put on Sunny. (which very rarely
> happens.
> > It's not that easy.) I knew then a station had been born
> to
> > fill a gap for the demographics that make my clients
> happy.
> > Every station wants to do well in the 25-54 category of
> > adult listening. In the early stages of Sunny, that
> wasn't
> > happening, but I was selling a good bit of it anyway. My
> > main targets were the major players in that arena for
> years,
> > KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I
> > walked into were playing Sunny all day. I always made it
> a
> > point to talk to the manager about the choice because I
> > wanted to know WHY they changed stations. Then, a few
> > months ago, many Clear Channel competitors whom I also do
> > business with began telling me that Sunny was going to
> > change to a Spanish format. Knowing how this business
> > operates, I laughed it off. A few days before the change
> > actually happened, I was informed what was going to take
> > place and couldn't believe it. I was to a point where I,
> > along with every other adult I knew, liked MOST of the
> songs
> > on Sunny. What was this company thinking? More
> importantly,
> > I was losing a station that makes me money. I was
> furious,
> > but people like me have little to say in these matters.
> We
> > live with them. A couple weeks ago, that same salesperson
> > who told me to check out this website showed me the latest
>
> > ratings for Sunny in the 25-54 adult category. These were
> > the ratings that arrived AFTER Clear Channel changed
> format.
> > I was not surprised with what was showed to me. With
> > two-thirds of the Summer book gone, Sunny flat out beat
> OVER
> > HALF of the major Dallas-Ft.Worth stations in the month of
>
> > August. Which ones? Here you go. KISS, KVIL, MIX, BEAT,
> > KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get
> the
> > idea. Some format changes make sense and make my job much
> > easier. This is not one of those cases. I have met many
> > general managers and VP's over the years. Most of the
> time
> > with a drink in one hand and a name tag stuck to my suit.
> > The next party usually shows me a new face and a new hand
> to
> > shake. No wonder. With decisions like this being made, I
> > can see how most of them don't last long. I sincerely
> wish
> > the best to the new Spanish format. But I have to ask the
> > question here, aren't ratings, popularity, and making
> money
> > the reasons why a radio station turns the lights on every
> > day? Sure, I'll still do some business with Clear
> Channel.
> > I have no choice. However, I'll be spending much more with
>
> > other companies. A blunder like this can only be made by
> > people who don't do their homework. Which is par in
> today's
> > corporate world, and also very sad. I apologize for the
> > length of my first entry here, but I know there are other
> > people in my business who feel the same about this
> > situation.
> >
>
A
AliceTheCook
Guest
Genuises aren't MADE at Clear Channel; they're fired. The corporate model does not allow for personal judgment calls or risk-taking on the local level. That's what the suits in San Antonio are for.
I guess you could sell the overpriced and very overrated KVIL instead until someone else comes to their senses. I liked the idea of Sunny being the un-KVIL. It gave Smokey a reason to squirm and to really think twice about what he did with KVIL. I think it actually made both Sunny and KVIL better, having competition to answer to.
> > Check out the ratings La Preciosa gets on stations such as
>
> > KSJO/San Jose and KWID/Las Vegas. Preciosa has become the
> #1
> > Spanish language station in just about every market it's
> > been tried in. If Preciosa get's the 25-54 numbers in
> Dallas
> > that it does on the West Coast this will go down as one of
>
> > the smartest format changes in DFW history. The biggest
> > misconception you could have is that Preciosa is "just
> > another Spanish station", I think you will be very
> surprised
> > at what you see a few trends from now.
> >
> > That being said, I am a fan of the Sunny AC/Oldies hybird.
>
> > If clients liked it as much as you say they did, another
> > station should flip to a similar format and fill the void.
>
>
> Thanks for the info on La Preciosa. The future will show if
> your predictions are correct. They could very well be, but
> your answer above does not address the decision to change
> format on a station that was just beginning to take off.
> After reading some quotes in the paper from the current
> market manager, he said that Sunny wasn't performing as well
> as they had anticipated. His statements have since made him
> look quite foolish. Clear Channel had other alternatives.
> The numbers on the Mix right now are pathetic. It once did
> well, but when Jack and Sunny went on, their numbers began
> to fall dramatically. If they were sure they wanted to go
> with La Preciosa, that's fine. I at least admire them for
> stepping out and trying to get into the Hispanic market in
> Dallas. The problem is, they changed the wrong station. The
> person responsible for not waiting for the latest numbers
> has no excuse. Very poor management. They had the chance to
> have their La Preciosa AND take over the AC/Oldies position.
> This corporate person could have looked like a genius.
> >
> >
> >
> > As an agency buyer, I must admit that I wasn't even aware
> of
> >
> > > this website until a salesperson who I frequently do
> > > business with told me to take a look. They said it was,
>
> > to
> > > say the least, "entertaining." Believe what you want
> they
> > > said with laughter. They also told me that most radio
> > > people check it out on a regular basis even though they
> > > won't admit it. I thought that was a bit strange. I've
> > been
> > > doing this now for over ten years, and when stations
> > change
> > > format, I either look forward to making more money
> because
> >
> > > of a station I "need" for business, or I lose money
> > because
> > > my clients pull their contracts when they choose not to
> > run
> > > on the new format. Last year, when the Eagle was
> changed
> > to
> > > Sunny after over 20 years of rock, I had my doubts about
>
> > the
> > > decision, but I wasn't getting a lot of business off of
> it
> >
> > > anyway so I figured Clear Channel must know what they
> are
> > > doing to have such a legendary format come to a halt.
> When
> > I
> > > first heard Sunny 97.1, I have to say it was quite a
> > shock.
> > > As the months went on, everywhere I went I heard this
> > > station playing and my clients were actually requesting
> > > their money to be put on Sunny. (which very rarely
> > happens.
> > > It's not that easy.) I knew then a station had been
> born
> > to
> > > fill a gap for the demographics that make my clients
> > happy.
> > > Every station wants to do well in the 25-54 category of
> > > adult listening. In the early stages of Sunny, that
> > wasn't
> > > happening, but I was selling a good bit of it anyway.
> My
> > > main targets were the major players in that arena for
> > years,
> > > KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I
>
> > > walked into were playing Sunny all day. I always made
> it
> > a
> > > point to talk to the manager about the choice because I
> > > wanted to know WHY they changed stations. Then, a few
> > > months ago, many Clear Channel competitors whom I also
> do
> > > business with began telling me that Sunny was going to
> > > change to a Spanish format. Knowing how this business
> > > operates, I laughed it off. A few days before the change
>
> > > actually happened, I was informed what was going to take
>
> > > place and couldn't believe it. I was to a point where
> I,
> > > along with every other adult I knew, liked MOST of the
> > songs
> > > on Sunny. What was this company thinking? More
> > importantly,
> > > I was losing a station that makes me money. I was
> > furious,
> > > but people like me have little to say in these matters.
>
> > We
> > > live with them. A couple weeks ago, that same
> salesperson
> > > who told me to check out this website showed me the
> latest
> >
> > > ratings for Sunny in the 25-54 adult category. These
> were
> > > the ratings that arrived AFTER Clear Channel changed
> > format.
> > > I was not surprised with what was showed to me. With
> > > two-thirds of the Summer book gone, Sunny flat out beat
> > OVER
> > > HALF of the major Dallas-Ft.Worth stations in the month
> of
> >
> > > August. Which ones? Here you go. KISS, KVIL, MIX, BEAT,
> > > KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get
>
> > the
> > > idea. Some format changes make sense and make my job
> much
> > > easier. This is not one of those cases. I have met
> many
> > > general managers and VP's over the years. Most of the
> > time
> > > with a drink in one hand and a name tag stuck to my
> suit.
> > > The next party usually shows me a new face and a new
> hand
> > to
> > > shake. No wonder. With decisions like this being made,
> I
> > > can see how most of them don't last long. I sincerely
> > wish
> > > the best to the new Spanish format. But I have to ask
> the
> > > question here, aren't ratings, popularity, and making
> > money
> > > the reasons why a radio station turns the lights on
> every
> > > day? Sure, I'll still do some business with Clear
> > Channel.
> > > I have no choice. However, I'll be spending much more
> with
> >
> > > other companies. A blunder like this can only be made by
>
> > > people who don't do their homework. Which is par in
> > today's
> > > corporate world, and also very sad. I apologize for the
> > > length of my first entry here, but I know there are
> other
> > > people in my business who feel the same about this
> > > situation.
> > >
> >
>
I guess you could sell the overpriced and very overrated KVIL instead until someone else comes to their senses. I liked the idea of Sunny being the un-KVIL. It gave Smokey a reason to squirm and to really think twice about what he did with KVIL. I think it actually made both Sunny and KVIL better, having competition to answer to.
> > Check out the ratings La Preciosa gets on stations such as
>
> > KSJO/San Jose and KWID/Las Vegas. Preciosa has become the
> #1
> > Spanish language station in just about every market it's
> > been tried in. If Preciosa get's the 25-54 numbers in
> Dallas
> > that it does on the West Coast this will go down as one of
>
> > the smartest format changes in DFW history. The biggest
> > misconception you could have is that Preciosa is "just
> > another Spanish station", I think you will be very
> surprised
> > at what you see a few trends from now.
> >
> > That being said, I am a fan of the Sunny AC/Oldies hybird.
>
> > If clients liked it as much as you say they did, another
> > station should flip to a similar format and fill the void.
>
>
> Thanks for the info on La Preciosa. The future will show if
> your predictions are correct. They could very well be, but
> your answer above does not address the decision to change
> format on a station that was just beginning to take off.
> After reading some quotes in the paper from the current
> market manager, he said that Sunny wasn't performing as well
> as they had anticipated. His statements have since made him
> look quite foolish. Clear Channel had other alternatives.
> The numbers on the Mix right now are pathetic. It once did
> well, but when Jack and Sunny went on, their numbers began
> to fall dramatically. If they were sure they wanted to go
> with La Preciosa, that's fine. I at least admire them for
> stepping out and trying to get into the Hispanic market in
> Dallas. The problem is, they changed the wrong station. The
> person responsible for not waiting for the latest numbers
> has no excuse. Very poor management. They had the chance to
> have their La Preciosa AND take over the AC/Oldies position.
> This corporate person could have looked like a genius.
> >
> >
> >
> > As an agency buyer, I must admit that I wasn't even aware
> of
> >
> > > this website until a salesperson who I frequently do
> > > business with told me to take a look. They said it was,
>
> > to
> > > say the least, "entertaining." Believe what you want
> they
> > > said with laughter. They also told me that most radio
> > > people check it out on a regular basis even though they
> > > won't admit it. I thought that was a bit strange. I've
> > been
> > > doing this now for over ten years, and when stations
> > change
> > > format, I either look forward to making more money
> because
> >
> > > of a station I "need" for business, or I lose money
> > because
> > > my clients pull their contracts when they choose not to
> > run
> > > on the new format. Last year, when the Eagle was
> changed
> > to
> > > Sunny after over 20 years of rock, I had my doubts about
>
> > the
> > > decision, but I wasn't getting a lot of business off of
> it
> >
> > > anyway so I figured Clear Channel must know what they
> are
> > > doing to have such a legendary format come to a halt.
> When
> > I
> > > first heard Sunny 97.1, I have to say it was quite a
> > shock.
> > > As the months went on, everywhere I went I heard this
> > > station playing and my clients were actually requesting
> > > their money to be put on Sunny. (which very rarely
> > happens.
> > > It's not that easy.) I knew then a station had been
> born
> > to
> > > fill a gap for the demographics that make my clients
> > happy.
> > > Every station wants to do well in the 25-54 category of
> > > adult listening. In the early stages of Sunny, that
> > wasn't
> > > happening, but I was selling a good bit of it anyway.
> My
> > > main targets were the major players in that arena for
> > years,
> > > KISS, KSCS, WOLF, KVIL, K-104, etc. Still, many stores I
>
> > > walked into were playing Sunny all day. I always made
> it
> > a
> > > point to talk to the manager about the choice because I
> > > wanted to know WHY they changed stations. Then, a few
> > > months ago, many Clear Channel competitors whom I also
> do
> > > business with began telling me that Sunny was going to
> > > change to a Spanish format. Knowing how this business
> > > operates, I laughed it off. A few days before the change
>
> > > actually happened, I was informed what was going to take
>
> > > place and couldn't believe it. I was to a point where
> I,
> > > along with every other adult I knew, liked MOST of the
> > songs
> > > on Sunny. What was this company thinking? More
> > importantly,
> > > I was losing a station that makes me money. I was
> > furious,
> > > but people like me have little to say in these matters.
>
> > We
> > > live with them. A couple weeks ago, that same
> salesperson
> > > who told me to check out this website showed me the
> latest
> >
> > > ratings for Sunny in the 25-54 adult category. These
> were
> > > the ratings that arrived AFTER Clear Channel changed
> > format.
> > > I was not surprised with what was showed to me. With
> > > two-thirds of the Summer book gone, Sunny flat out beat
> > OVER
> > > HALF of the major Dallas-Ft.Worth stations in the month
> of
> >
> > > August. Which ones? Here you go. KISS, KVIL, MIX, BEAT,
> > > KLUV, EDGE, KZPS, OASIS, KZPS. There's more, but you get
>
> > the
> > > idea. Some format changes make sense and make my job
> much
> > > easier. This is not one of those cases. I have met
> many
> > > general managers and VP's over the years. Most of the
> > time
> > > with a drink in one hand and a name tag stuck to my
> suit.
> > > The next party usually shows me a new face and a new
> hand
> > to
> > > shake. No wonder. With decisions like this being made,
> I
> > > can see how most of them don't last long. I sincerely
> > wish
> > > the best to the new Spanish format. But I have to ask
> the
> > > question here, aren't ratings, popularity, and making
> > money
> > > the reasons why a radio station turns the lights on
> every
> > > day? Sure, I'll still do some business with Clear
> > Channel.
> > > I have no choice. However, I'll be spending much more
> with
> >
> > > other companies. A blunder like this can only be made by
>
> > > people who don't do their homework. Which is par in
> > today's
> > > corporate world, and also very sad. I apologize for the
> > > length of my first entry here, but I know there are
> other
> > > people in my business who feel the same about this
> > > situation.
> > >
> >
>
E
edwardrmurrow
Guest
> Genuises aren't MADE at Clear Channel; they're fired. The
> corporate model does not allow for personal judgment calls
> or risk-taking on the local level. That's what the suits in
> San Antonio are for.
>
> I guess you could sell the overpriced and very overrated
> KVIL instead until someone else comes to their senses. I
> liked the idea of Sunny being the un-KVIL. It gave Smokey a
> reason to squirm and to really think twice about what he did
> with KVIL. I think it actually made both Sunny and KVIL
> better, having competition to answer to.
The needle made a lot of sense. The numbers showed Sunny was succeeding. Personally I would like to see the new format fail,in hopes the decison makers might learn a valuable lesson. Then again its clear channel,so much for common sense and hope. We are only one month( give a week or two) from ...24-7 CHRISTMAS MUSIC!!!!Let me be the first to say..Season's greetings.
> corporate model does not allow for personal judgment calls
> or risk-taking on the local level. That's what the suits in
> San Antonio are for.
>
> I guess you could sell the overpriced and very overrated
> KVIL instead until someone else comes to their senses. I
> liked the idea of Sunny being the un-KVIL. It gave Smokey a
> reason to squirm and to really think twice about what he did
> with KVIL. I think it actually made both Sunny and KVIL
> better, having competition to answer to.
The needle made a lot of sense. The numbers showed Sunny was succeeding. Personally I would like to see the new format fail,in hopes the decison makers might learn a valuable lesson. Then again its clear channel,so much for common sense and hope. We are only one month( give a week or two) from ...24-7 CHRISTMAS MUSIC!!!!Let me be the first to say..Season's greetings.
D
Davradio
Guest
> > Genuises aren't MADE at Clear Channel; they're fired. The
>
> > corporate model does not allow for personal judgment calls
>
> > or risk-taking on the local level. That's what the suits
> in
> > San Antonio are for.
> >
> > I guess you could sell the overpriced and very overrated
> > KVIL instead until someone else comes to their senses. I
> > liked the idea of Sunny being the un-KVIL. It gave Smokey
> a
> > reason to squirm and to really think twice about what he
> did
> > with KVIL. I think it actually made both Sunny and KVIL
> > better, having competition to answer to.
>
>
> The needle made a lot of sense. The numbers showed Sunny was
> succeeding. Personally I would like to see the new format
> fail,in hopes the decison makers might learn a valuable
> lesson. Then again its clear channel,so much for common
> sense and hope. We are only one month( give a week or two)
> from ...24-7 CHRISTMAS MUSIC!!!!Let me be the first to
> say..Season's greetings.
>
If I may add my two cents (thats all its worth) here-- If SUNNY was doing as well as the numbers showed, and that MIX was diving into lower numbers, the option here is... MIX is established, has been for over 10 years, without real competition in the area, SUNNY like someone else posted, was giving KVIL a run for their money, litterally, and it was a good sound, though 97.1 was flipped from EAGLE to SUNNY and so the powers that be thought that since this was a NEW format with little foot hold in the market, it would make more sense to flip a station that was FLIPPED once already then turning a station that has been established for 10+ years in the market.
I would like to see MIX jump back into the "mix" of things with a fresh sound and fresh play list, and more promotions. There was someone else that posted on here saying that the promotions for Clear Channel are being destroyed by the contest that are held Nationally-- I COULDN"T AGREE WITH YOU MORE! that is such a DUMB- STUPID idea. I am a person in the NUMBER FIVE MARKET that listens to the radio to be entertained, but if I am going up against a person for a car that lives in Hunington, Virginia, WHY in the WORLD would I want to Join in and PLAY!... FORGET IT!
I have said this before in other post on here, I miss the days of the KVIL PRIZE CATALOGUE-- I Miss the PEOPLE'S CHOICE JACK POT!-- I miss having Live REMOTES promote not just the client but the STATION too!
There is something to be said about smaller market radio that has personlized promtions with their listeners and FOR their listeners... cars, money, trips, cocerts, ect... WAIT a minute-- THESE COULD WORK IN DALLAS/FT.WORTH! nahh-- no one would go for it-- its too small time!
Just a thought!
<P ID="signature">______________
Dave Michaels
Davradio Productions
Dallas, Texas</P>
>
> > corporate model does not allow for personal judgment calls
>
> > or risk-taking on the local level. That's what the suits
> in
> > San Antonio are for.
> >
> > I guess you could sell the overpriced and very overrated
> > KVIL instead until someone else comes to their senses. I
> > liked the idea of Sunny being the un-KVIL. It gave Smokey
> a
> > reason to squirm and to really think twice about what he
> did
> > with KVIL. I think it actually made both Sunny and KVIL
> > better, having competition to answer to.
>
>
> The needle made a lot of sense. The numbers showed Sunny was
> succeeding. Personally I would like to see the new format
> fail,in hopes the decison makers might learn a valuable
> lesson. Then again its clear channel,so much for common
> sense and hope. We are only one month( give a week or two)
> from ...24-7 CHRISTMAS MUSIC!!!!Let me be the first to
> say..Season's greetings.
>
If I may add my two cents (thats all its worth) here-- If SUNNY was doing as well as the numbers showed, and that MIX was diving into lower numbers, the option here is... MIX is established, has been for over 10 years, without real competition in the area, SUNNY like someone else posted, was giving KVIL a run for their money, litterally, and it was a good sound, though 97.1 was flipped from EAGLE to SUNNY and so the powers that be thought that since this was a NEW format with little foot hold in the market, it would make more sense to flip a station that was FLIPPED once already then turning a station that has been established for 10+ years in the market.
I would like to see MIX jump back into the "mix" of things with a fresh sound and fresh play list, and more promotions. There was someone else that posted on here saying that the promotions for Clear Channel are being destroyed by the contest that are held Nationally-- I COULDN"T AGREE WITH YOU MORE! that is such a DUMB- STUPID idea. I am a person in the NUMBER FIVE MARKET that listens to the radio to be entertained, but if I am going up against a person for a car that lives in Hunington, Virginia, WHY in the WORLD would I want to Join in and PLAY!... FORGET IT!
I have said this before in other post on here, I miss the days of the KVIL PRIZE CATALOGUE-- I Miss the PEOPLE'S CHOICE JACK POT!-- I miss having Live REMOTES promote not just the client but the STATION too!
There is something to be said about smaller market radio that has personlized promtions with their listeners and FOR their listeners... cars, money, trips, cocerts, ect... WAIT a minute-- THESE COULD WORK IN DALLAS/FT.WORTH! nahh-- no one would go for it-- its too small time!
Just a thought!
<P ID="signature">______________
Dave Michaels
Davradio Productions
Dallas, Texas</P>
> > > Genuises aren't MADE at Clear Channel; they're fired.
> The
> >
> > > corporate model does not allow for personal judgment
> calls
> >
> > > or risk-taking on the local level. That's what the
> suits
> > in
> > > San Antonio are for.
> > >
> > > I guess you could sell the overpriced and very overrated
>
> > > KVIL instead until someone else comes to their senses.
> I
> > > liked the idea of Sunny being the un-KVIL. It gave
> Smokey
> > a
> > > reason to squirm and to really think twice about what he
>
> > did
> > > with KVIL. I think it actually made both Sunny and KVIL
>
> > > better, having competition to answer to.
> >
> >
> > The needle made a lot of sense. The numbers showed Sunny
> was
> > succeeding. Personally I would like to see the new format
> > fail,in hopes the decison makers might learn a valuable
> > lesson. Then again its clear channel,so much for common
> > sense and hope. We are only one month( give a week or two)
>
> > from ...24-7 CHRISTMAS MUSIC!!!!Let me be the first to
> > say..Season's greetings.
> >
>
> If I may add my two cents (thats all its worth) here-- If
> SUNNY was doing as well as the numbers showed, and that MIX
> was diving into lower numbers, the option here is... MIX is
> established, has been for over 10 years, without real
> competition in the area, SUNNY like someone else posted, was
> giving KVIL a run for their money, litterally, and it was a
> good sound, though 97.1 was flipped from EAGLE to SUNNY and
> so the powers that be thought that since this was a NEW
> format with little foot hold in the market, it would make
> more sense to flip a station that was FLIPPED once already
> then turning a station that has been established for 10+
> years in the market.
>
> I would like to see MIX jump back into the "mix" of things
> with a fresh sound and fresh play list, and more promotions.
> There was someone else that posted on here saying that the
> promotions for Clear Channel are being destroyed by the
> contest that are held Nationally-- I COULDN"T AGREE WITH YOU
> MORE! that is such a DUMB- STUPID idea. I am a person in
> the NUMBER FIVE MARKET that listens to the radio to be
> entertained, but if I am going up against a person for a car
> that lives in Hunington, Virginia, WHY in the WORLD would I
> want to Join in and PLAY!... FORGET IT!
>
> I have said this before in other post on here, I miss the
> days of the KVIL PRIZE CATALOGUE-- I Miss the PEOPLE'S
> CHOICE JACK POT!-- I miss having Live REMOTES promote not
> just the client but the STATION too!
>
> There is something to be said about smaller market radio
> that has personlized promtions with their listeners and FOR
> their listeners... cars, money, trips, cocerts, ect... WAIT
> a minute-- THESE COULD WORK IN DALLAS/FT.WORTH! nahh-- no
> one would go for it-- its too small time!
>
> Just a thought!
>
I agree with everything except the "established" bit about the MIX. Who cares if they have been around for ten years? They're old, tired, and badly programmed. Sunny was fresh and new sounding. The fact that 97.1 was flipped a year ago was the reason NOT to touch it. It was the perfect time to show MIX the door. Mark Mays should fire the clowns responsible for this ridiculous mess.
> The
> >
> > > corporate model does not allow for personal judgment
> calls
> >
> > > or risk-taking on the local level. That's what the
> suits
> > in
> > > San Antonio are for.
> > >
> > > I guess you could sell the overpriced and very overrated
>
> > > KVIL instead until someone else comes to their senses.
> I
> > > liked the idea of Sunny being the un-KVIL. It gave
> Smokey
> > a
> > > reason to squirm and to really think twice about what he
>
> > did
> > > with KVIL. I think it actually made both Sunny and KVIL
>
> > > better, having competition to answer to.
> >
> >
> > The needle made a lot of sense. The numbers showed Sunny
> was
> > succeeding. Personally I would like to see the new format
> > fail,in hopes the decison makers might learn a valuable
> > lesson. Then again its clear channel,so much for common
> > sense and hope. We are only one month( give a week or two)
>
> > from ...24-7 CHRISTMAS MUSIC!!!!Let me be the first to
> > say..Season's greetings.
> >
>
> If I may add my two cents (thats all its worth) here-- If
> SUNNY was doing as well as the numbers showed, and that MIX
> was diving into lower numbers, the option here is... MIX is
> established, has been for over 10 years, without real
> competition in the area, SUNNY like someone else posted, was
> giving KVIL a run for their money, litterally, and it was a
> good sound, though 97.1 was flipped from EAGLE to SUNNY and
> so the powers that be thought that since this was a NEW
> format with little foot hold in the market, it would make
> more sense to flip a station that was FLIPPED once already
> then turning a station that has been established for 10+
> years in the market.
>
> I would like to see MIX jump back into the "mix" of things
> with a fresh sound and fresh play list, and more promotions.
> There was someone else that posted on here saying that the
> promotions for Clear Channel are being destroyed by the
> contest that are held Nationally-- I COULDN"T AGREE WITH YOU
> MORE! that is such a DUMB- STUPID idea. I am a person in
> the NUMBER FIVE MARKET that listens to the radio to be
> entertained, but if I am going up against a person for a car
> that lives in Hunington, Virginia, WHY in the WORLD would I
> want to Join in and PLAY!... FORGET IT!
>
> I have said this before in other post on here, I miss the
> days of the KVIL PRIZE CATALOGUE-- I Miss the PEOPLE'S
> CHOICE JACK POT!-- I miss having Live REMOTES promote not
> just the client but the STATION too!
>
> There is something to be said about smaller market radio
> that has personlized promtions with their listeners and FOR
> their listeners... cars, money, trips, cocerts, ect... WAIT
> a minute-- THESE COULD WORK IN DALLAS/FT.WORTH! nahh-- no
> one would go for it-- its too small time!
>
> Just a thought!
>
I agree with everything except the "established" bit about the MIX. Who cares if they have been around for ten years? They're old, tired, and badly programmed. Sunny was fresh and new sounding. The fact that 97.1 was flipped a year ago was the reason NOT to touch it. It was the perfect time to show MIX the door. Mark Mays should fire the clowns responsible for this ridiculous mess.
E
EARCANDY
Guest
> Genuises aren't MADE at Clear Channel; they're fired. The
> corporate model does not allow for personal judgment calls
> or risk-taking on the local level. That's what the suits in
> San Antonio are for.
>
Alice hit the nail on the head with this one!! That is perfect!
Hogan has taken his 'Less is More' approach to heart.
The less you know - the more Clear Channel wants you to work for them.
> corporate model does not allow for personal judgment calls
> or risk-taking on the local level. That's what the suits in
> San Antonio are for.
>
Alice hit the nail on the head with this one!! That is perfect!
Hogan has taken his 'Less is More' approach to heart.
The less you know - the more Clear Channel wants you to work for them.
> > Genuises aren't MADE at Clear Channel; they're fired. The
>
> > corporate model does not allow for personal judgment calls
>
> > or risk-taking on the local level. That's what the suits
> in
> > San Antonio are for.
> >
>
> Alice hit the nail on the head with this one!! That is
> perfect!
> Hogan has taken his 'Less is More' approach to heart.
> The less you know - the more Clear Channel wants you to work
> for them.
Clear Channel Blunder=the ultimate oxymoron--emphasis on the "moron" part
>
>
> > corporate model does not allow for personal judgment calls
>
> > or risk-taking on the local level. That's what the suits
> in
> > San Antonio are for.
> >
>
> Alice hit the nail on the head with this one!! That is
> perfect!
> Hogan has taken his 'Less is More' approach to heart.
> The less you know - the more Clear Channel wants you to work
> for them.
Clear Channel Blunder=the ultimate oxymoron--emphasis on the "moron" part
>
- Status