Please, please feel free to post any rumors and news that you, the posters may have regarding the 6 CBS radio Philadelphia stations, in this thread. With the Entercom merger near, anything can happen with 1210 WPHT, 94 WIP. 92.5 WXTU, 98.1 WOGL, KYW 1060 AM and/or 96.5 FM
The programming on all the soon-to-be Entercom stations in Philadelphia is likely to stay quite the same in the near future.
Entercom's job is to look for synergies, ways to consolidate costs, and opportunities for greater revenues with a bigger overall platform. They are looking to "impress" the new holders of 73% of Entercom shares who will arrive with the shares CBS will give its existing shareholders.
One thing David Field is not going to do is gratuitously flip formats. A format shift can negatively affect cash flow by millions of dollars through the immediate elimination of the revenue of the existing format, startup expenses and the slow replacement of old clients with ones who believe in the new format. Generally, agencies look at multi.book trends, and with new formats they can wait for long periods of time before committing to any buys.
Entercom has to show the new stakeholders that it will make more money for them than before. That means avoiding any big impairments on cash flow like flipping formats on already profitable stations.
This is a business. Target-specific ratings only show one aspect of how well the business might be doing. 12+ ratings show absolutely nothing of value, which is why Nielsen provides them at a cost commensurate with their value.