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CBS News, Weather Channel Strike Climate Content Alliance

Y2kTheNewOldies

Y2kTheNewOldies

variety.com

CBS News, Weather Channel Strike Climate Content Alliance

CBS News and Weather Channel have struck a new content partnership to cover climate change and weather issues
variety.com variety.com

CBS News hasn’t put the same kind of spotlight on weather as many of its rivals, but that may all be about to change as quickly as a shift in the wind.

The Paramount Global news unit is teaming with The Weather Channel to bring more reporting on weather and climate to CBS News programs including “CBS Mornings” and “The CBS Evening News,” as well as the division’s streaming efforts. Some of the most popular Weather Channel personalities — including Stephanie Abrams, Jim Cantore and Mike Bettes — are likely to turn up on CBS News programs in reports that originate from Weather Channel’s Atlanta headquarters. CBS viewers will also get to see augmented-reality technology that helps depict what a specific community might look like while in the midst of a tornado, snow or rain. The two media outlets will also team up to cover weather and climate news in deeper fashion as circumstances warrant.
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