B
Buzzsings
Guest
These questions are aimed at the hundreds of you who have or currently found yourself working for rural and small town stations.
How do you survive in a bad/down situation?
EXAMPLE: a country-formatted station with a bad owner who won't do the basics that towns expect --- won't air local news/sports, won't cover local sports, won't put obits on the air. Moreover, this owner wants to air :30 commercials and semi-voicetrack all but one or MAYBE two dayparts.
How do you sell this station? Can you sell it when it's done "wrong"?
What would you do? Buy the station and present it the right way? Would you and could you find some buddies at the banks/venture capital companies and buy it for two-million dollars in hopes you could recoup your investment and keep the bankers happy?
Okay. Once you've bought this station (and two or three others that this owner has been ruining), how do you set up the sales for a group of stations? Do you go to the biggest agencies in your region (let's figure you have a big city about 100-150 miles away) and try to sell a "group buy" for some of their clients?
HOW would YOU handle this situation? Obviously, you have to have people who can program this group of stations the right way --- but you have to get the sales up VERY quickly in order to satisfy those investment backers.
How do you survive in a bad/down situation?
EXAMPLE: a country-formatted station with a bad owner who won't do the basics that towns expect --- won't air local news/sports, won't cover local sports, won't put obits on the air. Moreover, this owner wants to air :30 commercials and semi-voicetrack all but one or MAYBE two dayparts.
How do you sell this station? Can you sell it when it's done "wrong"?
What would you do? Buy the station and present it the right way? Would you and could you find some buddies at the banks/venture capital companies and buy it for two-million dollars in hopes you could recoup your investment and keep the bankers happy?
Okay. Once you've bought this station (and two or three others that this owner has been ruining), how do you set up the sales for a group of stations? Do you go to the biggest agencies in your region (let's figure you have a big city about 100-150 miles away) and try to sell a "group buy" for some of their clients?
HOW would YOU handle this situation? Obviously, you have to have people who can program this group of stations the right way --- but you have to get the sales up VERY quickly in order to satisfy those investment backers.